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Entries Tagged as 'Google My Business'

Why Is This Closed Listing Not Like Other Closed Listings?

May 18th, 2015 · 15 Comments

Close in knoweldge graph

Because the listing isn’t closed… Okay, so that makes no sense right? Let me start from the beginning. We have a client that has a Ford dealership. When doing searches for Ford + geo, we were seeing the above “permanently closed” business showing up in the Knowledge Graph panel. So we had a team member [...]

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Tags: Google My Business · Local Data · Local Search

Dude, Where’s My Primary Category?!

February 26th, 2015 · Comments Off

Primary Category is Blank

Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]

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Tags: Google My Business

90′s Redux – Google’s Fanny Pack Continues to Expand

January 26th, 2015 · 1 Comment

Soon All Local Packs Will Looks Like This

One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]

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Tags: Google My Business

Big Brands Beware

November 12th, 2014 · 12 Comments

Google Changing Location Pages in SERPs

There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However after seeing what has happened to some large, multi-location brands after they transitioned [...]

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Tags: Google My Business

Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings

November 5th, 2014 · 6 Comments

Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was [...]

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Tags: Google · Google My Business · Google Pigeon Poop