LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Google My Business'

90′s Redux – Google’s Fanny Pack Continues to Expand

January 26th, 2015 · 1 Comment

Soon All Local Packs Will Looks Like This

One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]

[Read more →]

Tags: Google My Business

Big Brands Beware

November 12th, 2014 · 12 Comments

Google Changing Location Pages in SERPs

There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However after seeing what has happened to some large, multi-location brands after they transitioned [...]

[Read more →]

Tags: Google My Business

Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings

November 5th, 2014 · 6 Comments

Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was [...]

[Read more →]

Tags: Google · Google My Business · Google Pigeon Poop

Local Search Ranking Factors 2014 TL:DR

October 13th, 2014 · 5 Comments

Ray Charles Sings The 2014 Local Search Ranking Factors!

David Mihm released the results of the¬†2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote from David says it all, but if you want something to cut [...]

[Read more →]

Tags: Google My Business · Local Search

Google My Business Insights Bug?

September 22nd, 2014 · 5 Comments

Google My Business Reporting Bug

There is apparently a new bug that is impacting the reporting of listing/profile views in the GMB Insights dash. According to GMB, this client’s views flatlined for 9/19 & 9/20: If I were a business owner this GMB Insights graph would freak me out.¬†However, thanks to campaign tagging we can see that Google Analytics is [...]

[Read more →]

Tags: Google Insight · Google My Business