I love this scene from Jurassic Park  People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo […]

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Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to […]

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Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either […]

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Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend […]

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