We love geeking out about SEO
History of LSG
LSG SEO (aka Local SEO Guide) was founded in 2006 by Andrew Shotland, former GM of NBC.com & a founding member of InsiderPages, an early Yelp competitor that was known for its groundbreaking SEO program. When InsiderPages was acquired by CitySearch in 2006, Andrew left & started LSG.
Over the past 17+ years, LSG has grown from a solo consultant focused on SEO for local marketplaces & local businesses, to a team of 20+, with expertise in SEO for virtually any type of site.
Meet The LSG Team
In the weeds staring at Google daily cause we’re sure you have better things to do…
Jessica Baker
Jessica Baker
Playing the SEO game since 2010. Has worked with some amazing teams including those of PetSmart, Ripple, The Home Depot, and Square. When not SEOing or client whispering, Jessica can be found wandering the PNW with her kiddos.
Sam Capehart
Sam Capehart
Trained in the dark art of coding as a JavaScript developer, Sam now uses his powers only for good. When he isn’t writing code and squashing bugs, he enjoys composing music, watching films, and talking about himself in the third person.
Laurissa Doonan
Laurissa Doonan
Content strategist who turns words into revenue. 30+ years building content ecosystems that drive measurable growth. Expert in AI-enhanced content, SEO optimization, and omnichannel campaigns that connect brands with customers and exceed targets.
Jannell Howell
Jannell Howell
Jannell is LSG’s resident Google Business Gold Product Expert. She has helped hundreds of local businesses solve their GBP issues & she can help you!
Jennifer Lamb
Jennifer Lamb
Jennifer has worked in all areas of content during the past 10 years. When she’s done proofreading, she enjoys cooking and baking, music, and exploring the Sierra Foothills that she calls home.
Jill Miller
Jill Miller
Jill is responsible for getting LSG’s clients cited in both local and national media. Before joining LSG, Jill was SVP & Managing Director of PR at Carryon Communications in Los Angeles working with amazing brands like OREO Cookies, Nature Made Vitamins and Shiseido Cosmetics.
Andrew Shotland
Andrew Shotland
Andrew has spent more time watching various analytics programs load than he has with his children. Harness his super power for your own quest for world domination.
Join #teamlsg
We are 100% remote, and 100% awesome – if you think you’d make a good addition to the team, we would love to hear why.
We will likely be opening a position for a Local SEO Consultant soon. If that sounds like you, get in touch!
We've Helped These Awesome Brands Boost Their SEO
Sure, we’re a little biased. But we have some of the coolest clients, and we’re working with them to take their SEO campaigns to the next level.
We'll Let Our Clients Tell You How Much We Crush SEO
The Local SEO Guide team has been instrumental in us re-thinking everything related to all things SEO. Their entire team...
When it comes to SEO, there is no substitute…
There’s really not too many people in the SEO business with Andrew’s level of expertise, know-how and practi...
