Who we are, where we came from, and the people who actually do the work.
Local SEO Guide was founded in 2006 by Andrew Shotland, former GM of NBC.com & a founding member of InsiderPages, an early Yelp competitor that was known for its groundbreaking SEO program. When InsiderPages was acquired by CitySearch in 2006, Andrew left & started LSG.
Over the past 20+ years, LSG has grown from a solo consultant focused on SEO for local marketplaces & local businesses, to a team of 20+, with expertise in SEO for virtually any type of site.
2006
2016
2026
VP, SEO Consulting
Hood River, OR
“Smart SEO starts with listening — and ends with results.”
Playing the SEO game since 2010. Has worked with some amazing teams including those of PetSmart, Ripple, The Home Depot, and Square. When not SEOing or client whispering, Jessica can be found wandering the PNW with her kiddos.
Director of Tech Ops
Springfield, MO
“BigQuery Agentic Blockchain API Buzzword.”
Trained in the dark art of coding as a JavaScript developer, Sam now uses his powers only for good. When he isn’t writing code and squashing bugs, he enjoys composing music, watching films, and talking about himself in the third person.
Director, Content
Downington, PA
“Words define us, the right words connect us.”
Content strategist who turns words into revenue. 30+ years building content ecosystems that drive measurable growth. Expert in AI-enhanced content, SEO optimization, and omnichannel campaigns that connect brands with customers and exceed targets.
SEO Consulting * Google Business Profile Product Expert
Mazatlán, MX
Jannell has spent 13+ years in the local SEO trenches, helping businesses show up when customers are searching. As a Google Business Profile Product Expert, she regularly untangles suspensions, resolves duplicate listings, figures out how to squeeze more leads from a Google Maps listing, and answers many “why did my profile do that?” questions. When Jannell isn’t working, you’ll find her still trying to learn Spanish, or at the beach, or doomscrolling Instagram.
Associate Content Editor
Colfax, CA
“The intent of this copy is to keep you here a bit longer to increase your dwell time. Thanks for your help”
Jennifer has worked in all areas of content during the past 10 years. When she’s done proofreading, she enjoys cooking and baking, music, and exploring the Sierra Foothills that she calls home.
VP of Digital PR
Jill is responsible for getting LSG’s clients cited in both local and national media. Before joining LSG, Jill was SVP & Managing Director of PR at Carryon Communications in Los Angeles working with amazing brands like OREO Cookies, Nature Made Vitamins and Shiseido Cosmetics.
Founder & CEO
Pleasanton, CA
“SEO is always the lowest priority, until it’s not...”
Andrew has spent more time watching various analytics programs load than he has with his children. Harness his super power for your own quest for world domination.
Sure, we’re a little biased. But we have some of the coolest clients, and we’re working with them to take their SEO campaigns to the next level.
“I’ve followed Andrew’s career for quite some time (like 10+ years) and been a long-time fan. He’s one …”
“After having a great experience with Local SEO Guide while I was at oDesk, we hired them to do a top to bottom audit of …”
“The Local SEO Guide team has been instrumental in us re-thinking everything related to all things SEO. Their entire team …”
“When it comes to SEO, there is no substitute…”
“Andrew has worked closely with us on a number of high profile projects. In addition to being a real expert in SEO, Andre…”
“When we redesigned Fandango.com, Local SEO Guide had our backs. We have used them on all of our properties and the resul…”
“Local SEO Guide has been our go-to agency for SEO strategy across our portfolio companies. They have offered great suppo…”
“We’ve been partnered with Local SEO Guide for the better part of a decade, and truly seen significant impact to our se…”
“LSG has been my go-to SEO partner whenever one of my start-ups is ready for organic growth. Recently they developed a st…”
“There’s really not too many people in the SEO business with Andrew’s level of expertise, know-how and practi…”
