Who We Are

We love geeking out about SEO

LSG History

Team Members

Careers at LSG

History of LSG

LSG SEO (aka Local SEO Guide) was founded in 2006 by Andrew Shotland, former GM of NBC.com & a founding member of InsiderPages, an early Yelp competitor that was known for its groundbreaking SEO program. When InsiderPages was acquired by CitySearch in 2006, Andrew left & started LSG.

Over the past 17+ years, LSG has grown from a solo consultant focused on SEO for local marketplaces & local businesses, to a team of 20+, with expertise in SEO for virtually any type of site.

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Meet The LSG Team

In the weeds staring at Google daily cause we’re sure you have better things to do…

Sam Capehart

Sam Capehart

"You know all that amazing data the team uses to figure out your SEO? You're welcome."
SEO Software Developer
Springfield, MO

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Sam Capehart

Trained in the dark art of coding as a JavaScript developer, Sam now uses his powers only for good. When he isn’t writing code and squashing bugs, he enjoys composing music, watching films, and talking about himself in the third person.

Bryan Heckler

Bryan Heckler

"Something something Big Query Snowflake API data warehouse..."
Director, Technical Operations
Leander, TX

💎🙌
Bryan Heckler

Often has to ask for clarification when attending comedy clubs, Bryan grew up in a small farming community in the Midwest and discovered local SEO in 2010. When not in front of a screen helping clients pull rank, you can find Bryan kickin’ it with his wife, daughter and 2 dogs, hucking it down a snowy mountain or taking things apart to see how they tick.

Olivia Hormoz

Olivia Hormoz

"Getting to work with labor departments in 13 different states so we can help grow your business is a dream come true."
Chief Human Resources Officer
Los Angeles, CA

Olivia Hormoz

Jennifer Lamb

Jennifer Lamb

"The intent of this copy is to keep you here a bit longer to increase your dwell time. Thanks for your help"
Associate Content Editor
Colfax, CA

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Jennifer Lamb

Jennifer has worked in all areas of content during the past 10 years. When she’s done proofreading, she enjoys cooking and baking, music, and exploring the Sierra Foothills that she calls home.

Sam McRoberts

Sam McRoberts

"Is it cliche to say 'It depends'? It depends..."
Director, SEO Strategy
Seattle, WA

Sam McRoberts

Sam has been doing SEO for 15+ years, has lived in 20+ countries as a digital nomad, and has written three books. He loves reading, solving puzzles, and playing games of all sorts.

Check out Sam’s very cool Substack, The Grand Design, for his writings on futurism and philosophy.

Colton Miller

Colton Miller

"Of course we can drop everything to solve this for you. Let me know which of your other priorities to drop, and let's do it..."
VP, SEO Consulting
Pleasant Grove, UT

Colton Miller

Colton has been in the SEO space for 12+ years and has helped 20k+ clients across strategy and support. He resides in Utah with his wife, 3 children, and 3 chihuahuas. Colton is also an avid gamer, craftsman, datasmith, entrepeneur, and content creator.

Jess Peck

Jess Peck

"I have an amazing joke about large language models to put here, but have to run it by Legal first."
MLOps Engineer
Boston, MA

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Jess Peck

Jess is a developer with a background in SEO and analytics. Currently in Boston, Mass drinking a Dunkin’ iced coffee and building weird stuff with code.

Andrew Shotland

Andrew Shotland

"SEO is always the lowest priority, until it's not..."
Founder & CEO
Pleasanton, CA

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Andrew Shotland

Andrew has spent more time watching various analytics programs load than he has with his children. Harness his super power for your own quest for world domination.

Nik Wright

Nik Wright

"As a former journalist, I want to thank the Internet for destroying my industry and providing the wonderful opportunity to make content that ranks and converts for y'all."
Director, Content
Sacramento, CA

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Nik Wright

Nik joined LSG in 2019 after making the move from journalism to content strategy. With a knack for words, Nik ensures all our t’s are dotted and i’s are crossed. A Cleveland native, Nik lives with his family in Sacramento, where you can find him in a cooking apron or wrenching on a mountain bike (though he’d rather be riding it).

Join #teamlsg

We are 100% remote, and 100% awesome – if you think you’d make a good addition to the team, we would love to hear why.

Check out the open positions below:

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SEO Consultant

The SEO Consultant role will be great for someone who loves SEO and is looking to level up their skills, join an incredible team, and work with enterprise brands. Consultants lead client strategy, deliverables, tasks, and resources associated with up 7 clients autonomously. The SEO…
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Want to join the LSG team?

Send us an email at
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olivia@localseoguide.com

If you don't see anything open but think you’re an LSG fit, email your resume and tell us why!

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We've Helped These Awesome Brands Boost Their SEO

Sure, we’re a little biased. But we have some of the coolest clients, and we’re working with them to take their SEO campaigns to the next level.

We'll Let Our Clients Tell You How Much We Crush SEO

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