Category: Local Retailer SEO

How Location Page Providers Stack Up for Core Web Vitals

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Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend to be some of the most important on the website. As such, we want location pages to have a fast and stable loading experience, which…

Who Is Next In Local Listings Management?

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For those that missed the news this morning, I couldn’t be more excited to see @SIMPartners join the @Reputation_Com family! https://t.co/c1pqdtD9uy — Adam Dorfman (@phixed) February 28, 2018 While I did not expect Reputation.com to be the suitor, it is not surprising to see it embrace SIMPartners. Reputation.com has grown from a service that took care of those “caught with a hooker” search results for you to something that is starting to look like a full-service digital marketing solution. Here’s…

Local Mobile Searchers Don’t Need Your Stinking Website…Or Do They?

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I was having an interesting conversation with an agency client this weekend about why mobile traffic had been flat/down to their retailer clients’ location pages since the end of 2015. My initial response touched on part of the answer: “I suspect they are experiencing a change in traffic to their site as a result of the anchoring of the Local 3-pack in SERPs that occurred in Fall 2015. Here’s a post I did on this phenomenon at the time:

Please Google Do NOT Rank Us For This Keyword or This Keyword or This Keyword…

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We are working with a mattress retailer who would like to show up higher for mattress brand queries like “Tempurpedic mattress”.  So I thought it might be helpful to see what types of pages currently rank for that query. Here are the top ranking URLs. Check out result #4: Here’s a link to the query so you can see yourself. If you look at the Mattress Firm URL, check out the not very visible copy block below the hero image: