Author: Rachel

Author: Rachel Anderson – Director of Web Intelligence | Find her here: Twitter In June 2021, I analyzed the web performance of location pages managed by the top location provider brands. Since that article was published several important events have happened: Google finished rolling out the Page Experience Update SOCI acquired Brandify Uberall acquired Momentfeed Representatives from several brands reached out and said they were in the midst of improving Core Web Vitals With all these shakeups and assurances, I…

Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend to be some of the most important on the website. As such, we want location pages to have a fast and stable loading experience, which…