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Angie’s List, Home Advisor & Strategic Alternatives

The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising.

In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly when sites like ours and Yelp’s were giving the content away for free. Back then Angie had the last laugh, as InsiderPages got acquired by CitySearch but she went public and sponsored what seemed like every NPR station in the country. So from a historical perspective it’s a little shocking to see it go for a “mere” $500 million.

But their stock price tells a different story:
Angies List Stock Price Chart

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