It’s a bit awkward to write about a company we have an investment in without sounding like a total salesman, but I am going to give it a try. Even if we had no interest in SEO Radar (full disclosure: we do), I’d like to think I’d still be writing this. Cause it saved my ass today.
A few years ago Mark Munroe showed me a prototype of a tool he was building that would crawl websites and report on changes to pages that would affect SEO. Whether you are an in-house SEO or an outside consultant, it often is the case that releases go live without you knowing about it, or without you getting a chance to test everything. We used to use various hacks to automate the tracking of a client site’s SEO elements and a variety of tools that could ping web pages and report but it was always a bit of a kluge. When I saw the SEO Radar demo, I wept like Alexander…and I asked Mark if I could invest in the company.
I am telling you about this today because this morning one of our clients pushed a big release live without alerting us. We knew it was coming, we just didn’t know when. When I woke up this morning, I had the following alert in my inbox:
We had set up SEO Radar to track all of the main templates to this large ecommerce site. This alert reported on the biggest changes that went live. Clicking the “View crawl summary” link takes you to the full detail on all of the changes to the tracked URLs. Read On…