In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into “structured data.” The benefit would be that search engines would be more certain that a text string of numbers was in fact a phone number, or at least they would be more certain that you wanted them to think it was phone number. The search engines could then turn the structured data into eye-catching fripperies designed to seduce searchers into surrendering their clicks and revenue to your fabulously marked-up site (aka “Rich Results).
It also could help your fridge talk to your Tesla.
So pretty much every SEO marked-up their audits and conference presentations with recommendations to mark up all the things. LSG was no exception. And we have seen it work some nice SEO miracles. Read On…