LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

When Is a 5 Star Review Not A 5 Star Review?

October 23rd, 2014

The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9.

Google Math Fail

For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is closing in on releasing a self-driving car you’d think that they would be able accurately represent a review average.

→ 3 CommentsTags: Google
Posted by Dan Leibson

Google Testing Carousel Expansion?

October 21st, 2014

Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot.

Carousel Test for Moving Companies?

What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests that suggest that Google want’s to move away from that design. Anyone else see any results that would represent an expansion of the local carousel?

H/T to Chris Borrink at IOV Media for the discovery.

→ No CommentsTags: Google
Posted by Dan Leibson

New Google Mobile-Local Results?

October 18th, 2014

Cori Shirk just shared a new Google mobile-local universal one box:

New Google Mobile-Local Result

This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like:

Current Mobile Local One Box

The new design is much cleaner then the current one, it move the address and phone number information out of the the top of the box, minimizes the map and incorporates a picture. In fact, it more closely resembles the knowledge graph one box on desktop, including using the same picture and map layout:

Desktop Knowledge Graph Local One Box

With the constant push towards the mobilization of local search on desktops, it was only a matter of time before Google started testing new mobile-local results as well.

→ No CommentsTags: Google · Mobile Search
Posted by Dan Leibson

Are You Ignoring Apple Maps Bozo?

October 16th, 2014

Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps.

“Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So when you searched “bingo pleasanton ca” in Google the Bingo’s Pleasanton Yelp profile showed up as the top result. “

So we fixed the Google problem because that was what the client was concerned about, but it didn’t even occur to them that there was an Apple Maps problem too…

“The moral of the story is that because Apple Maps data does not show up in Google, marketers are likely to forget about it when doing big things like changing brand names, changing addresses, etc. Apple Maps is one of the most used local search services on the planet. Ignore it at your business’ peril.”

Read the whole thing at Changing Business Names? Don’t Forget About Apple Maps!

→ No CommentsTags: Apple Maps
Posted by Andrew Shotland

Local Search Ranking Factors 2014 TL:DR

October 13th, 2014

Ray Charles Sings The 2014 Local Search Ranking Factors!

David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data.

“THE USER IS THE NEW CENTROID”
I think this quote from David says it all, but if you want something to cut and paste into a “custom” audit for clients, try these:

Top 10 Local Search Ranking Factors*

  1. City, State in Landing Page Title
    Hi I’m from {insert location here}

  2. Domain Authority of Website
    Get some links; and then get some more links
  3. Page Authority of Landing Page URL
    Get some deep links; and then get some more deep links
  4. Quality/Authority of Inbound Links to Domain
    Don’t be linking your stinky-a%$ links to my beautiful site b!$ch
  5. Quality/Authority of Inbound Links to Landing Page URL
    And definitely do not pass that rotten juice to my landing page or I’ll cut you.
  6. Physical Address in City of Search
    I swear this is not a virtual office address. Pinky promise.
  7. Quality/Authority of Structured Citations
    One Yext Powerlisting with extra Dupe Suppression to go please
  8. Product / Service Keyword in Website URL
    Try something like localseoguide.com or applemapsmarketing.com or damnwtflol.com

  9. Click-Through Rate from Search Results
    Is Your Search Result Sexy?

  10. City, State in Landing Page H1/H2 Tags
    What this really means is use the City, State keywords prominently in the UI. Use whatever damn tag you want.

More guruliciousness here

 

*Your mileage may vary. Not available in stores.

 

→ 4 CommentsTags: Google My Business · Local Search
Posted by Andrew Shotland