The Cure for Corporate SEO Inertia…

November 23rd, 2015

Corporate SEO Inertia

If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It Can Still Do Local SEO. While it’s not without its own unique complications, Local SEO programs often can operate without involving huge amounts of internal resources. We have convinced clients to shift their budgets from organic to Local a few times over the past year and each time it has resulted in a much better outcome for the client, and consequently for us :)



→ 4 CommentsTags: Local Search
Posted by Andrew Shotland

A Little Self-Promotion Never Hurts The SEO

November 18th, 2015

LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am talking about all day on Twitter.

LocalU Williamsburg

→ No CommentsTags: Local Search
Posted by Andrew Shotland

Small Tactics for Multi-Location SEO = Big Results

November 17th, 2015

I was lucky enough to be able to speak at the wonderful State of Search conference in Dallas yesterday about local SEO for multi-location brands. Brand local SEO often gets lumped in with local SEO for SMBs and they are starkly different engagements and not often talked about in the local SEO space, so hopefully this is both interesting and useful.

What About Us? Local SEO & Multi-Location Businesses from Dan Leibson

→ 2 CommentsTags: Local Search
Posted by Dan Leibson

Foursquare Now On Apple Maps

November 16th, 2015

Foursquare Logo

This had been rumored for a long time but Apple finally made it official. More info on Apple Maps Marketing.

→ No CommentsTags: Apple Maps · Foursquare
Posted by Andrew Shotland

Stu MacFarlane Joins YP.com!

October 28th, 2015

Just When I Thought I Was Out

About 12 years ago, I took the 10 from Venice to the 110 to Pasadena and met with this guy at Idealab who had some crazy idea about sharing recommendations for local businesses with his neighbors via the Web. For some reason I bought the pitch and the next thing you know we’ve got 100,000 local reviews, we’re doing a syndication deal with Google Local, we launch one of the first pay-per-call ad programs, we spend way too much time on Sand Hill Road, we relocate the company up to Silicon Valley and along the way I pick up an interest in this weird thing people are calling SEO.

After CitySearch acquired InsiderPages in 2006, Stu went the VC route but couldn’t resist the lure of the start-up and became CEO of iChange which got acquired by Herbalife where Stu ran the company’s Web efforts.

Now he’s joined YP.com as EVP of Consumer Platforms. It’s great to have Stu back in the “Local” game. I am looking forward to seeing how he applies his last decade of experience to YP. And truthfully, I was getting tired of seeing all you other guys at the conferences.

Here’s Stu’s official perp shot:

Stu MacFarlane

If you see Stu at the BIAKelsey conference in December be sure ask to see his #LIB…

→ 1 CommentTags: Yellow Pages · Yellowpages.com
Posted by Andrew Shotland