Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use it as a one-stop shop to push some of our clients’ info to the main data listings aggregators. While the service worked for our needs, it was not without its share of hiccups. Our contract is up for renewal and before we committed to another year, we wanted to make sure it was going to be a worthwhile investment. So we decided to run a test to see how its most current version works.
We tend to get complicated SEO cases for multi-location businesses and we wanted to see how the latest version of ML handled a common case for us – listings that have overlapping NAP data with other related businesses.
On August 11th, we purchased a MozLocal plan for Locadium, our new GMB change alert service. Before then there were only a few sites that had Locadium NAP info indexed in Google such as the California Secretary of State website. The business had been incorporated in Feb 2017 but none of the aggregators had picked it up yet and it was on none of the top local directories. It had the exact same phone number and address as Local SEO Guide, Inc. and Backfence Media, Inc. (a corporation that has been defunct for several years). I should note, before this test none of these businesses had listings in Neustar Localeze, Acxiom or InfoGroup. Here’s what happened: Read On…