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IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am

It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding:

Of course even when these campaigns go well on social media, we often see brands totally ignore the SEO components that could get the word out to those few people who for some reason aren’t using Twitter to find a place for lunch.

So I headed down to the local IHopb for lunch yesterday to grab a pburger and take a look at their SEO strategy, which surely they launched to support this bet-the-brand effort right?

As I pulled into the lot, my first impression was that this IHob thing is probably not a true rebranding and more like a temporary promotion to get us thinking that they are now a place to grab lunch cause, just like our President, everywhere I looked I was still getting hit in the face with P.
IHoP In The Face

Read On…


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