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Google Still Has A Lot of Work To Do When It Comes To Location…

One of the perks of international travel is getting to see what the SERPs really look like in other countries. Check out this query for “Sams Club”* I did while in Barcelona yesterday:

Sams Club Barcelona

So Google thinks the “Barcelona” line of Sam’s Club furniture is relevant to me simply because I am in Barcelona. Note my query never specified location. Google just knows there’s a page called “Barcelona” which matches the name of city I am in. If had been in Helsinki and Sam’s had a line of much-needed Helsinki Bullshit Deflectors, it probably would have shown those.

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