Last Updated October 21, 2019

The market for Local SEO Tools & Local SEO Software is just as fragmented and confusing as the rest of the Local Search Marketing industry.  We use this space to keep track of what’s out there.

Many of these tools do more than their categorizations suggest. Like I said, confusing. But essential to any Local SEO campaign.

Tools to Change Your Location in Browsers/Check Local SERPs
Local Citation Software/Business Listings Management
Local Rank Trackers
Customer Review Management & Monitoring Services
Store Locator Builders
Mobile Stuff

Tools to Change Your Location in Browsers & Google/Check Local SERPs

  1. Google Location Changer
  2. Manual Geolocation Chrome Extension by Maurice
  3. How To Change Your Location in Google Chrome (article)
  4. How To Change Your Browser Location in Google Chrome (video)
  5. GeoProxy Chrome Extension
  6. An easy way to get localized SERPs at an exact location without any additional tools.

Local Citation Software/Business Listings Management

  1. Try our Local Citation Audit & Clean Up Service – Building citations can be the key to a succesful local SEO program
  2. N.A.P. Hunter! – Free Local Citation Checker Chrome Extension
  3. Locadium – Get updated when your Google My Business Page changes without your approval
  4. Citation Burst & Google+ Local Analysis Tool (by Bright Local)
  5. GoDaddy’s Local Business Listings
  6. Google ID & Review Link Generator (by Bright Local)
  7. Local Site Submit
  8. Moz Local – See my review of Moz Local
  9. MyPresences
  10. NapTuneListings by Milestone Marketing
  12. – Pronounced “Key-Go”
  13. RioSEO
  14. Single Platform – Owned by Constant Contact
  15. Synup
  16. Uberall
  17. Universal Business Listing
  18. Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
  19. Yext PowerListings

Local Rank Checkers/Rank-Tracking Tools

  1. AgencyAnalytics
  2. Ahrefs: Not necessarily “Local” but tons of great SEO data in one tool.
  3. Analytics SEO
  4. Authority Labs – One of the kings of keyword rank checkers
  5. Bright Local Local Rank Flux
  6. Bright Local Search Rank Checker – 1 Month Free Trial – Lots of great tools for generating local seo reports for agencies
  7. Georanker
  8. GetStat (acquired by Moz)
  9. LinkDex
  10. Local Search Tool
  11. Local Falcon (visualize local map rankings)
  12. LocalVox
  13. Moz Local Market Analytics
  14. MyPresences
  15. Places Scout
  16. RankTrackr
  17. RankWatch
  18. SEMRush: Not necessarily “Local” but tons of great SEO data in one tool. A great local search results checker.
  20. SERPScan
  21. SweetIQ
  22. UpCity
  23. WhiteSpark Local Rank Tracker
  24. ZoomRank

Mobile Stuff

  1. The SERPerator: For address-specific testing of local-mobile SERPs
  2. The Pageoscope: For testing mobile landing pages & GMB on mobile

Customer Review Management & Monitoring Services

  1. BazaarVoice – Retailer customer review solution
  2. BirdEye – Generate reviews & publish your Yelp and other reviews for other local review sites on your own profiles.
  3. – A Google review link generator to make it easy to share a “review us on Google” link with customers
  4. Broadly – Josh Melick’s & Assaf Arkin’s start-up
  5. ChatMeter – Rep management platform
  6. DemandForce – Local review, email & social platform targeting Dentists & Auto
  7. GatherUp (Formerly “Get Five Stars“) – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out. Review generation. Local reviews monitor. Google Q&A monitor and more.
  8. – Let’s you create a “spiffy” reviews page that’s not hosted on your site
  9. Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.
  10. MyPresences
  11. Nice Job
  12. OnDemandReviews – They get customer reviews for you
  13. Podium
  14. Reputology
  15. ReviewJump
  16. ReviewPush
  17. ReviewShake
  18. ReviewTree
  19. Review Flow (by Bright Local)
  20. Review Trackers
  21. RioSEO
  22. ThriveHive GMB Q&A Tracker See top questions asked in your GMB category (very cool)
  23. ShoutAboutUs
  24. Sobox (by Avantar)
  25. SoConnect
  26. Vendasta – Rep management platform
  27. Yext Reviews

Store Locator Builders

  1. Placeable
  2. Rio SEO
  3. SIM Partners’ Velocity
  4. Where2GetIt
  5. Yext Pages
  6. Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)


  1. ClickX – Online Lead Generation for Local Businesses
  2. ContactUs
  3. Schema Creator Tool – by Jackson Lo
  4. ThriveHive Google My Business Grader
  5. White Label Local SEO Services – from Local SEO Guide!
  6. Google Analytics – This is just here as a test but the best local SEO company in the U.S. uses GA!

We’ll add more later. Feel free to suggest more to Andrew via Twitter.