Last Updated October 17, 2018

The market for Local SEO Tools & Local SEO Software is just as fragmented and confusing as the rest of the Local Search Marketing industry.  We use this space to keep track of what’s out there.

Many of these tools do more than their categorizations suggest. Like I said, confusing. But essential to any Local SEO campaign.

Tools to Change Your Location in Browsers
Local Citation Software/Business Listings Management
Local Rank Trackers
Customer Review Management & Monitoring Services
Store Locator Builders
Marketing Automation

Tools to Change Your Location in Browsers & Google

  1. Google Location Changer
  2. Manual Geolocation Chrome Extension by Maurice
  3. How To Change Your Location in Google Chrome (article)
  4. How To Change Your Browser Location in Google Chrome (video)
  5. GeoProxy Chrome Extension

Local Citation Software/Business Listings Management

  1. Try our Local Citation Audit & Clean Up Service – Building citations can be the key to a succesful local SEO program
  2. N.A.P. Hunter! – Free Local Citation Checker Chrome Extension
  3. Locadium – Get updated when your Google My Business Page changes without your approval
  4. Citation Burst & Google+ Local Analysis Tool (by Bright Local)
  5. GoDaddy’s Local Business Listings
  6. Local Site Submit
  7. Moz Local – See my review of Moz Local
  8. MyPresences
  9. NapTuneListings by Milestone Marketing
  11. – Pronounced “Key-Go”
  12. Single Platform – Owned by Constant Contact
  13. Synup
  14. Uberall
  15. Universal Business Listing
  16. Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
  17. Yext PowerListings

Local Rank Checkers/Rank-Tracking Tools

  1. Ahrefs: Not necessarily “Local” but tons of great SEO data in one tool.
  2. Analytics SEO
  3. Authority Labs – One of the kings of keyword rank checkers
  4. Bright Local Search Rank Checker – 1 Month Free Trial – Lots of great tools for generating local seo reports for agencies
  5. Catalyst EMarketing Tools: A great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.
  6. Georanker
  7. GetStat
  8. LinkDex
  9. Local Search Tool
  10. LocalVox
  11. Pro Rank Tracker
  12. MyPresences
  13. MySEOTool
  14. Places Scout
  15. RankTrackr
  16. RankWatch
  17. SEMRush: Not necessarily “Local” but tons of great SEO data in one tool. A great local search results checker.
  19. SERPScan
  20. SweetIQ
  21. UpCity
  22. WhiteSpark Local Rank Tracker
  23. ZoomRank

Customer Review Management & Monitoring Services

  1. BazaarVoice – Retailer customer review solution
  2. BirdEye – Generate reviews & publish your Yelp and other reviews for other local review sites on your own profiles.
  3. Broadly – Josh Melick’s & Assaf Arkin’s start-up
  4. ChatMeter – Rep management platform
  5. DemandForce – Intuit’s local review, email & social platform targeting Dentists, Auto and probably everyone by now
  7. GatherUp (Formerly “Get Five Stars“) – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out. Review generation. Local reviews monitor. Google Q&A monitor and more.
  8. – Let’s you create a “spiffy” reviews page that’s not hosted on your site
  9. Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.
  10. MyPresences
  11. Nice Job
  12. OnDemandReviews – They get customer reviews for you
  13. Podium
  14. Reputology
  15. ReviewJump
  16. ReviewPush
  17. ReviewShake
  18. ReviewTree
  19. Review Flow (by Bright Local)
  20. Review Trackers
  21. ShoutAboutUs
  22. Sobox (by Avantar)
  23. Vendasta – Rep management platform
  24. Yext Reviews

Store Locator Builders

  1. Placeable
  2. Rio SEO
  3. SIM Partners’ Velocity
  4. Where2GetIt
  5. Yext Pages
  6. Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)

Marketing Automation

  1. CustomerLobby: CL’s automated customer retention service analyzes your data, then using AI (artificial intelligence) predicts which past customers need service, and targets them with personalized postcards and emails. Business owners love it because it’s NOT SEO 🙂


  1. ClickX – Online Lead Generation for Local Businesses
  2. ContactUs
  3. Mike Blumenthal’s Amazing Google Places for Business Category Tool
  4. Schema Creator Tool – by Jackson Lo
  5. ThriveHive Google My Business Grader
  6. White Label Local SEO Services – from Local SEO Guide!
  7. Google Analytics – This is just here as a test but the best local SEO company in the U.S. uses GA!

We’ll add more later. Feel free to suggest more and provide feedback in the comments.




  • Gary Brown  March 9, 2012 at 6:30 am

    There are many others but I would like to suggest as a great resource for local search.

    • Dan  April 19, 2018 at 1:41 pm

      At one time was great. Sadly it is not longer in existence and you end up on MOZ

  • Kenneth Durrum  May 15, 2012 at 9:09 am

    Thanks for posting the list of these tools. I do local seo for business owners in my community and not one person can know it all. I especially like the Screaming Frog application. This should do wonders for my website development projects.

  • Bernadette Coleman  December 6, 2012 at 12:05 pm

    You need to look at We use this tool exclusively and it is a great tool for selling also.

  • baltimore seo  December 22, 2012 at 12:01 pm

    Great list of tools and services. I like Yext but kinda pricy. But of course it save some good time and hassle.

  • PJ  January 17, 2013 at 9:20 am

    How much are the powerlistings? It does sound like a huge timesaver.

    • Andrew Shotland
      Andrew Shotland  January 17, 2013 at 9:23 am

      I believe they range from about $5-10/month to $400/yr for the whole package

  • Tom Nguyen  February 1, 2013 at 11:02 am

    I do SEO for my clients and just watched your Manta webinar. Good stuff, Andrew. I knew a lot of the stuff but learned a few new things like having at least 5 reviews to affect search results.

    • Andrew Shotland
      Andrew Shotland  February 1, 2013 at 2:22 pm

      Thanks Tom. The 5 review rule is not a rule per-se, but it was a factor that seemed to be significant by the Bizible ranking factors study. Your mileage may vary.

  • Harland  March 21, 2013 at 10:35 pm

    SEMRush is packed with important and mostly accurate features/stats. It would be helpful to have a list of the top 50-100 Local sites to get listed on.

  • Steven Schultz  May 2, 2013 at 6:05 am

    Great list, Andrew!
    I really like Whitesparks citation finder, have used it for many campaigns with great results.
    By the way, if anyone needs a decent local SERP tracker, I think Powersuite’s Rank Tracker does a good job. It track rankings in Google Places and allows you to set a location when doing a rank check.


  • BB  June 22, 2013 at 10:16 pm

    “How much are the powerlistings”

  • Tom Nguyen  October 11, 2013 at 10:00 pm

    I thought about Yext, but are they legit or is it better to do the listings one-by-one?

  • Andrew Shotland
    Andrew Shotland  October 12, 2013 at 9:08 am

    Tom, totally depends on how often you update your data. The more often you update it, the more Yext could be a better solution.

  • Nate  July 18, 2014 at 5:59 am

    Too often do I find useless lists, but you actually developed a list with a lot of useful resources. I use Whitespark like crazy!

  • Sameer Panjwani  August 26, 2014 at 7:25 pm

    We’ve just released the beta version of our new all-in-one SEO tool call Mondovo ( It would be great if you could check it out and if it’s useful, do consider adding it to the list.

  • Pawas  August 27, 2014 at 7:56 am

    wow. that’s one big list of local seo tools. I was looking for tools that could help me find citation sources. thank god i found this post. great work andrew.

  • Wilco de Kreij  November 28, 2014 at 4:29 am

    Yeah – I’m biased as I’m the co-owner.. but I think SEO Rank Monitor would be a great add to this list as well 🙂 Hit me up if you want to try it out!

  • Josh Thurman  December 2, 2014 at 6:45 am

    Wow, great list, thank you so much for putting it together. Providing local SEO services for clients is easier and faster with these tools.

  • Bob  December 2, 2014 at 10:13 am

    Have you seen the Five Star Review System for getting reviews and referrals?

  • Mirko  September 17, 2015 at 3:57 am

    > Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)

    Loool. Greedy Dutch men

  • Mike Ciffone  February 12, 2018 at 2:22 pm

    I use this Keyword Concatenation Tool literally all the time when I do keyword research to find different ways people might refer to the products and services my clients offer. It’s also great for generating keywords separated with special characters for bulk uploading to adwords. Much more useful than mergewords or in my opinion.

  • Danny  April 3, 2018 at 5:23 pm

    This is a good list. I’ve used Moz Local the most.

  • Spammer  June 11, 2018 at 1:02 am

    i have try to use moz local but its showing some error for india can you tell me for indian local business best listing sites


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