Last Updated July 15, 2019

The market for Local SEO Tools & Local SEO Software is just as fragmented and confusing as the rest of the Local Search Marketing industry.  We use this space to keep track of what’s out there.

Many of these tools do more than their categorizations suggest. Like I said, confusing. But essential to any Local SEO campaign.

Tools to Change Your Location in Browsers
Local Citation Software/Business Listings Management
Local Rank Trackers
Customer Review Management & Monitoring Services
Store Locator Builders
Marketing Automation
Miscellaneous

Tools to Change Your Location in Browsers & Google

  1. SERPs.com Google Location Changer
  2. Manual Geolocation Chrome Extension by Maurice
  3. How To Change Your Location in Google Chrome (article)
  4. How To Change Your Browser Location in Google Chrome (video)
  5. GeoProxy Chrome Extension

Local Citation Software/Business Listings Management

  1. Try our Local Citation Audit & Clean Up Service – Building citations can be the key to a succesful local SEO program
  2. N.A.P. Hunter! – Free Local Citation Checker Chrome Extension
  3. Locadium – Get updated when your Google My Business Page changes without your approval
  4. Citation Burst & Google+ Local Analysis Tool (by Bright Local)
  5. GoDaddy’s Local Business Listings
  6. Google ID & Review Link Generator (by Bright Local)
  7. Local Site Submit
  8. Moz Local – See my review of Moz Local
  9. MyPresences
  10. NapTuneListings by Milestone Marketing
  11. NavAds.eu
  12. Qiigo.com – Pronounced “Key-Go”
  13. Single Platform – Owned by Constant Contact
  14. Synup
  15. Uberall
  16. Universal Business Listing
  17. Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
  18. Yext PowerListings

Local Rank Checkers/Rank-Tracking Tools

  1. Ahrefs: Not necessarily “Local” but tons of great SEO data in one tool.
  2. Analytics SEO
  3. Authority Labs – One of the kings of keyword rank checkers
  4. Bright Local Search Rank Checker – 1 Month Free Trial – Lots of great tools for generating local seo reports for agencies
  5. Georanker
  6. GetStat (acquired by Moz)
  7. LinkDex
  8. Local Search Tool
  9. Local Falcon (visualize local map rankings)
  10. LocalVox
  11. Moz Local Market Analytics
  12. MyPresences
  13. MySEOTool
  14. Places Scout
  15. RankTrackr
  16. RankWatch
  17. SEMRush: Not necessarily “Local” but tons of great SEO data in one tool. A great local search results checker.
  18. SERPS.com
  19. SERPScan
  20. SweetIQ
  21. UpCity
  22. WhiteSpark Local Rank Tracker
  23. ZoomRank

Customer Review Management & Monitoring Services

  1. BazaarVoice – Retailer customer review solution
  2. BirdEye – Generate reviews & publish your Yelp and other reviews for other local review sites on your own profiles.
  3. Broadly – Josh Melick’s & Assaf Arkin’s start-up
  4. ChatMeter – Rep management platform
  5. DemandForce – Local review, email & social platform targeting Dentists & Auto
  6. GatherUp (Formerly “Get Five Stars“) – Some local search geniuses (Mike Blumenthal & Don Campbell) brewed this tasty concoction up in the Local lab. Check it out. Review generation. Local reviews monitor. Google Q&A monitor and more.
  7. Grade.us – Let’s you create a “spiffy” reviews page that’s not hosted on your site
  8. Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.
  9. MyPresences
  10. Nice Job
  11. OnDemandReviews – They get customer reviews for you
  12. Podium
  13. Reputology
  14. ReviewJump
  15. ReviewPush
  16. ReviewShake
  17. ReviewTree
  18. Review Flow (by Bright Local)
  19. Review Trackers
  20. ThriveHive GMB Q&A Tracker See top questions asked in your GMB category (very cool)
  21. ShoutAboutUs
  22. Sobox (by Avantar)
  23. Vendasta – Rep management platform
  24. Yext Reviews

Store Locator Builders

  1. Placeable
  2. Rio SEO
  3. SIM Partners’ Velocity
  4. Where2GetIt
  5. Yext Pages
  6. Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)

Marketing Automation

  1. CustomerLobby: CL’s automated customer retention service analyzes your data, then using AI (artificial intelligence) predicts which past customers need service, and targets them with personalized postcards and emails. Business owners love it because it’s NOT SEO 🙂

Miscellaneous

  1. ClickX – Online Lead Generation for Local Businesses
  2. ContactUs
  3. Schema Creator Tool – by Jackson Lo
  4. ThriveHive Google My Business Grader
  5. White Label Local SEO Services – from Local SEO Guide!
  6. Google Analytics – This is just here as a test but the best local SEO company in the U.S. uses GA!

We’ll add more later. Feel free to suggest more and provide feedback in the comments.