Last Updated July 30, 2020

The market for Local SEO Tools & Local SEO Software is just as fragmented and confusing as the rest of the Local Search Marketing industry.  We use this space to keep track of what’s out there.

Many of these tools do more than their categorizations suggest. Like I said, confusing. But essential to any Local SEO campaign.

Tools to Change Your Location in Browsers/Check Local SERPs
Local Citation Software/Business Listings Management
Local Rank Trackers
Customer Review Management & Monitoring Services
Store Locator Builders
Mobile Stuff

Tools to Change Your Location in Browsers & Google/Check Local SERPs

  1. Manual Geolocation Chrome Extension by Maurice
  2. How To Change Your Location in Google Chrome (article)
  3. How To Change Your Browser Location in Google Chrome (video)
  4. GeoProxy Chrome Extension
  5. An easy way to get localized SERPs at an exact location without any additional tools.

Local Citation Software/Business Listings Management

  1. Try our Local Citation Audit & Clean Up Service – Building citations can be the key to a succesful local SEO program
  2. N.A.P. Hunter! – Free Local Citation Checker Chrome Extension
  3. Locadium – Get updated when your Google My Business Page changes without your approval
  4. Citation Burst & Google+ Local Analysis Tool (by Bright Local)
  5. GoDaddy’s Local Business Listings
  6. Google ID & Review Link Generator (by Bright Local)
  7. Local Site Submit
  8. Moz Local – See my review of Moz Local
  9. MyPresences
  10. NapTuneListings by Milestone Marketing
  11. – Pronounced “Key-Go”
  12. RioSEO
  13. Single Platform – Owned by Constant Contact
  14. Synup
  15. Uberall
  16. Universal Business Listing
  17. Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
  18. Yext PowerListings

Local Rank Checkers/Rank-Tracking Tools

  1. AgencyAnalytics
  2. AllLocal (rolls up GMB Insights & Bing Places reports)
  3. Ahrefs: Not necessarily “Local” but tons of great SEO data in one tool.
  4. Authoritas
  5. Authority Labs – One of the kings of keyword rank checkers
  6. Bright Local Local Rank Flux
  7. Bright Local Search Rank Checker – 1 Month Free Trial – Lots of great tools for generating local seo reports for agencies
  8. Georanker
  9. GetStat (acquired by Moz)
  10. LinkDex
  11. Local Search Tool
  12. Local Falcon (visualize local map rankings)
  13. LocalVox
  14. MapLabs (rolls up GMB Insights Reports)
  15. Moz Local Market Analytics
  16. MyPresences
  17. Places Scout
  18. RankTrackr
  19. RankWatch
  20. SEMRush: Not necessarily “Local” but tons of great SEO data in one tool. A great local search results checker.
  21. SERPScan
  22. SweetIQ
  23. UpCity
  24. WhiteSpark Local Rank Tracker
  25. ZoomRank

Mobile Stuff

  1. The SERPerator: For address-specific testing of local-mobile SERPs
  2. The Pageoscope: For testing mobile landing pages & GMB on mobile

Customer Review Management & Monitoring Services

  1. BazaarVoice – Retailer customer review solution
  2. BirdEye – Generate reviews & publish your Yelp and other reviews for other local review sites on your own profiles.
  3. – A Google review link generator to make it easy to share a “review us on Google” link with customers
  4. Broadly – Josh Melick’s & Assaf Arkin’s start-up
  5. ChatMeter – Rep management platform
  6. DemandForce – Local review, email & social platform targeting Dentists & Auto
  7. GatherUp – Review generation. Local reviews monitor. Google Q&A monitor and more.
  8. – Let’s you create a “spiffy” reviews page that’s not hosted on your site
  9. Modern Comment – Mobile post-purchase review service. Listed only because Gib Olander started it.
  10. MyPresences
  11. Nice Job
  12. Podium
  13. Reputology
  14. ReviewPush
  15. ReviewShake
  16. ReviewTree
  17. Review Flow (by Bright Local)
  18. Review Trackers
  19. RioSEO
  20. ThriveHive GMB Q&A Tracker See top questions asked in your GMB category (very cool)
  21. ShoutAboutUs
  22. Sobox (by Avantar)
  23. SoConnect
  24. Vendasta – Rep management platform
  25. Yext Reviews

Store Locator Builders

  1. Brandify Local Pages
  2. Placeable
  3. Rio SEO
  4. SIM Partners’ Velocity
  5. Uberall Locator + Pages
  6. Yext Pages
  7. Yoast’s Local SEO for WordPress Plugin (No more juicy anchor text for you sir)


  1. ClickX – Online Lead Generation for Local Businesses
  2. ContactUs
  3. GrowthBar – Chrome Plugin for SEO that helps you find Keywords, Backlinks and Search Suggestions
  4. Huckabuy – Automatically apply structured data to your site
  5. Schema Creator Tool – by Jackson Lo
  6. – Live SEO Testing Ground
  7. ThriveHive Google My Business Grader
  8. White Label Local SEO Services – from Local SEO Guide!

We’ll add more later. Feel free to suggest more to Andrew via Twitter.