Andrew Shotland

CEO & Founder

In 1994, Andrew helped launch Showtime Networks first website. From there he joined NBC’s Internet division and ran, launching some of the first TV to Web experiences. In 2003, Andrew helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, he’s been helping clients big and small with this strange thing they call “SEO”. Andrew is a co-founder of and a faculty member at LocalU.

@LocalSEOGuide LinkedIN

Dan Leibson


Dan is a data-driven marketer with over a decade of experience in search. Having worked both in-house and agency side, Dan works to drive business results for Local SEO Guide’s clients. Dan spends his spare hanging out with his wife and daughter. He enjoys sick gainz, good whiskey and beer, nerd culture and amazing food. Weirdo.

@DanLeibson  LinkedIN

Aimee Sanford

VP, Managed Services

Aimee is an in-house and agency veteran with a history of driving performance for enterprise organizations. She hates fluffy strategies and loves achieving her client’s business goals through SEO. When Aimee’s not hustling for clients, you can find her rock climbing, playing piano, or completing a house project.

@AimeeSanford, LinkedIn

Bryan Heckler

Director, Technical Operations

Often has to ask for clarification when attending comedy clubs, Bryan grew up in a small farming community in the Midwest and discovered local SEO in 2010. When not in front of a screen helping clients pull rank, you can find Bryan kickin’ it with his wife and 2 dogs, hucking it down a snowy mountain or taking things apart to see how they tick.

@Hecklerponics LinkedIN

Tessa Voecks

Director, Product Management

Tessa is has been a proud SEO nerd since 2013. She most enjoys problem solving, creating efficiencies, and being a part of a client’s success. When not doing all the SEO things, Tessa enjoys spending time with her family and giant cat Greg, shopping, sipping coffee, and being any where near water.

@voecksseo, LinkedIn

Nikolas Wright

Director, Content

Nik joined Local SEO Guide in 2019 after making the move from journalism to content strategy. With a knack for words, Nik ensures all our t’s are dotted and i’s are crossed. A Cleveland native, Nik lives with his wife in NorCal where you can find him on a mountain bike or behind a drum set.

@wrighteous, LinkedIN

Rachel Anderson

Director, Web Intelligence

Rachel is an SEO who fell in love with data visualization somewhere along the way. You’re likely to find her visualizing data in Google Data Studio, going down rabbit holes to solve a tech SEO problem, working in her garden, fermenting things, or talking about cats.

Twitter  LinkedIN

Nicholas Chimonas

Director, Technical SEO

Nick has been working in SEO since 2012. Whether it’s 00s or 00,000,000,000s of pages, he’s brewed up health potions for websites of all sizes. Outside of the digital realm, his hobbies include restoring vintage Jeeps, taking them out into the mountains, and cooking over a camp fire.


Alison Enzinna

Senior SEO Consultant

Ali started as a digital marketing specialist where she began a love affair with keyword research that propelled her on to SEO consulting and content strategy development. She pursues a love for content outside the office by reading and writing creatively and working on an e-cookbook of family recipes she hopes will never be truly finished. Talk to her about octopi, plants, or neuroscience and you’ll have her heart too.


Wesley Anderson

Director of SEO Operations

When SEO came into Wesley’s life in 2015, he quickly found it was fun to explore SEO strategies and he never stopped. Other than exploring SEO strategies, Wesley likes to explore National Parks, fishing ponds, golf courses, frisbees, and North Carolina (where he lives with his wife).


Zoe Sterling

SEO Research Analyst

Something amazing about Zoe goes here.


Celia Fisher

SEO Analyst

Celia is a digital marketer who discovered SEO after looking for new ways to wow her clients in the freelance space. A Georgia native, Celia is a sweet tea addict in love with the Blue Ridge Mountains. In her space time, she dabbles in photography and enjoys contributing her shots to citizen science projects.


Sam Capeheart

SEO Developer Extraordinaire

As a JavaScript engineer with three years of experience as a freelance web developer, Sam creates and maintains software tools for Local SEO Guide. His hobbies include composing music, watching improv comedy, and talking about himself in the third person. He enjoys the great outdoors, the great indoors, and just doors in general.

@SamCodesTheWeb LinkedIn

Steven Saldana

SEO Analyst

After dreams of a career in journalism and short-lived gigs as a freelance reporter, he discovered the world of SEO. Has worked for large SEMs (Yahoo!) and small agencies focused on local search. Has a strange obsession with GMB support calls and all things local.


Tingbin Huang (aka “Tim”)

Tech Ops

Tim spent 4 years in the US Navy active duty and another 4 years in university to earn a BS degree in Computer Science. Experience with Java, JavaScript, Python, SQL, Postgres, MongoDB, and so on. Tim likes to explore and learn new stuff because he believes the only way to survive or live better in this era is to know more technologies than others. He also like to play mobile games.


Trina Dunn

Content Associate

Trina Dunn has been in the world of content marketing since 2012. As Southern as sweet tea, she enjoys the slow and easy lifestyle in the Upstate of South Carolina. When she’s not editing content, she spends her time drawing, writing, or exploring local nature preserves with her son and husband.


Kelsey Paul

SEO Analyst

Kelsey Stumbled into the world of SEO by accident but quickly found a love for all things digital marketing. An Indiana native, she enjoys spending time trying to find the perfect cup of coffee, hanging out with her cat, and exploring local breweries.


Bria Poullard

SEO Analyst

Bria joined the SEO world 3 years ago and has a love for creating strategies and solving citations issues. During her free time, you can find Bria at local festivals, binge watching reality TV, and brunching on vacation.