In 2015, oDesk.com both redesigned its site and rebranded as Upwork.com. Local SEO Guide has been working with oDesk on SEO since 2012 and we were brought in to help put together a comprehensive game plan to make the transition without losing any organic traffic. As you can read in our post about the experience on SearchEngineLand, the migration was a SEO success. While LSG can’t claim complete credit for this, we love working with our client teams on post-relaunch troubleshooting, an unfortunately vital part of the SEO rebrand/redesign process.