Schema.meh

In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into “structured data.” The benefit would be that search engines would be more certain that a text string of numbers was in fact a phone number, or at least they would be more […]

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Googlebot Blocked SEO

Two weeks ago a client reset its bot-blocker, unintentionally blocking Googlebot. We had SEORadar monitoring the site so we quickly discovered the problem and alerted the client. Unfortunately, by the time they fixed the bot-blocker settings, they had lost about 100,000 daily visitors from Google. Of course, the first thing they asked was: How Long […]

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SPA wo Prerendering SEO

Your engineering team just mentioned they are rolling out a new type of product landing page built with REACT or Angular or some other hipster tech name you may have seen out of the corner of your eye on your Twitter SEO feed. Your gut says this could be an SEO problem, and your gut […]

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Natural v Paid Search Clusterfuck

For fans of the long-running SEO Death series, this isn’t really a new issue. About two years ago I posited Is Your Adwords Campaign Hijacking Your SEO Traffic? The answer of course was “yes.” Here’s the graph that illustrated the problem: I am re-upping this because we just got a new client that hired us […]

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We have a client site whose SEO often defies description, along with canonicalization. We often have to check Google’s cache of various URLs to see what in fact Google is getting, but sometimes when you view the Full Version of the cache it just rapidly reloads like a blinking strobe light. Kind of like this: […]

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Sams Club Barcelona

One of the perks of international travel is getting to see what the SERPs really look like in other countries. Check out this query for “Sams Club”* I did while in Barcelona yesterday: So Google thinks the “Barcelona” line of Sam’s Club furniture is relevant to me simply because I am in Barcelona. Note my […]

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IHoP In The Face

It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]

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Near Me Local SEO

Local SEO Twitter was slightly a flutter yesterday after my bud John Mueller apparently mentioned you should avoid placing “Near Me” in titles if you want to rank for “Near Me” searches: Want to rank for ‘Near Me’ searches? Avoid placing ‘near me’ in your titles, make sure your address is on your site and […]

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