Local SEO According To The Leaked Google API Documents

UPDATED 6/5/24: I added some more thoughts on how to apply this stuff to Local SEO on SearchEngineLand.com. UPDATED 5/29/24: I went through all of the data last night and found that 99% of this data is for map nerds. There is very little here to give us any clues about Local SEO. That doesn’t mean there’s nothing here. More like the limitations of using ChatGPT to summarize these docs. For example, https://hexdocs.pm/google_api_content_warehouse/0.4.0/GoogleApi.ContentWarehouse.V1.Model.GeostoreFeatureProto.html has a lot more info than shown…

Using Local Pack Grid Rankings for Competitive Local SEO Analysis

Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report: We found these reports so useful, we built our own uglier version in Looker Studio so we could customize the data. One of the first things we did was set up competitor grid rankings. The idea was to see…

The N.A.P. Hunter Chrome Extension is Back!

Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few years ago and we finally got around to updating it.

Every AI SEO Tool Mentioned At Pubcon Vegas

I learned a lot at Pubcon’s 2024 conference in Vegas. You can’t say that about most trade shows. So I decided to share some knowledge on the best AI SEO tools recommended by the pros at the show on LSGSEO blog. And if you’re wondering what’s going on with the two separate sites – at some point we will turn LocalSEOGuide.com into more of a resource for Local SEO and LSGSEO.com will be where we promote the agency services. At…

What’s With The New Site?

You may have noticed this big honking new LSGSEO logo in the middle of the homepage. I thought it might merit an explanation. A few years ago, some of the team felt strongly that calling ourselves “Local” SEO Guide made it seem like all we did was Local SEO and was confusing and put people off. The truth was that about 50% of our clients have always come from non-“Local” clients – eCommerce, Media, B2B SaaS, etc. The team also…

Twitter Or Die!

Elon Musk strikes me as something of a prankster, so I am sure he would approve of someone creating a Chrome bookmark that overwrites the new X.com logo with the old Twitter bird logo. So we made one. Here’s how it works:

Tess Voecks Named to MNSearch Board!

We are super proud to let you all know that our very own Tess Voecks, our VP of Marketing & Operations, was recently named as an Assistant Director to the board of MNSearch! MNSearch is one of the longest-running regional SEO groups in the U.S.. Tess will bring her expertise in all things SEO and Project Management to the group. We look forward to seeing her do great things with them. Speaking of which, Tess will be speaking this week…

The 5 Best SEO-friendly Website Builder Software for 2023

The 5 Best SEO-friendly Website Builder Software for 2023 Did you know that the top pages on Google’s search engine result pages have an average of 32% of click-through rate? And 75% of people never scroll past the first page. Your best bet for getting searchers to visit your website? Be on page 1. But it has historically been believed that website builders are not SEO-friendly. Don’t let website builder naysayers distract you though. Ranking while using a website builder…