What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the […]

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Hey friends! I’m way over-invested in rare beer and underinvested in giving back to the SEO community (aren’t we all?). There has been a lot of tweetin’ and discussin’ about forum/comment links lately. Do they have zero value for SEO, or is the devil in the details? Anyway, enough talk. If you can create a […]

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At college, after getting demolished in squash against, Mike, a hyper-competitive pre-med, he asked me what I planned to do for a career. I told him I wanted to get into television. He sneeringly countered how he was going to become a surgeon and extend his patients’ lives by many years. The implication being I […]

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