Hey friends! I’m way over-invested in rare beer and underinvested in giving back to the SEO community (aren’t we all?). There has been a lot of tweetin’ and discussin’ about forum/comment links lately. Do they have zero value for SEO, or is the devil in the details? Anyway, enough talk. If you can create a […]
Here’s a stupid little GMB Q&A thing I figured out yesterday I thought you all might enjoy. I was asked by mi nuevo amigo, Ruben Coll Molina of PA Digital in Spain, what is the event that triggers the Q&A functionality in a GMB profile? Ruben had found that some of their SMB customers did not have […]
One of the perks of international travel is getting to see what the SERPs really look like in other countries. Check out this query for “Sams Club”* I did while in Barcelona yesterday: So Google thinks the “Barcelona” line of Sam’s Club furniture is relevant to me simply because I am in Barcelona. Note my […]
At college, after getting demolished in squash against, Mike, a hyper-competitive pre-med, he asked me what I planned to do for a career. I told him I wanted to get into television. He sneeringly countered how he was going to become a surgeon and extend his patients’ lives by many years. The implication being I […]
The chatter amongst the SEOratti is that Voice Search, AI, Machine Learning and SkyNet are a-coming and you better either get ready or prepare for extinction. If it pleases Twitter, in rebuttal, may I present Exhibit #532 in the case for Shotland’s Law (“The better something looks on the surface, the worse it looks underneath”). […]
I have seen a lot of chatter online lately between SEOs about how the new U.S. tax laws will affect them. I have been having an ongoing conversation about this issue with our long-time accountant, Ed Borine, and I figured it might be of interest to share what he has been advising us. It’s all […]
I was just looking for info on a local restaurant to hit in Pleasanton tonight and noticed this obnoxious message from Wix: Even if Tri Valley Bistro has a free Wix site, is this any way to treat a customer? Do you think Tri Valley Bistro’s customers either would be interested in creating a Wix […]
The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]
Yesterday, Andrew and I gave our last presentation of the 2016 Local SEO Ranking Factors. Since we are well on the way to presenting the 2017 Factors, we wanted to mix it up a bit. This presentation includes some recent research on proximity, “near me” factors and some research around locators and location pages (that […]
I just heard that Ted Levine passed away. Ted was probably the first true entrepreneur I ever worked with. While I am saddened to hear he’s gone, the news has brought up a lot of great memories. Ted created Development Counsellors International, the world’s first economic development marketing company. I don’t rememberl the exact origin […]
An auto dealer client’s GMB page was showing up in Google with a different domain (the car maker’s – Ford.com) attached to it only for certain queries. I started looking through all of the usual data suspects to see if the errant domain was connected to any of the dealer’s business listings and came up […]
Sooner or later every SEO puts one of these on their site right? From StreetFight Summit 2014. Fun show. Thanks to Laura Rich and David Hirschman for having me and to Rene Reinsberg of GoDaddy, Jonathan Czaja of Facebook and Brendan King, especially Brendan King, of Vendasta for putting up with me. So hire me […]
Noticed this doozy from Tony McCreath over at the Google + Local Search Forum this morning. Looks like Google is giving users a redirect notice when they click on the website link that you associate with your Google My Business page if you are using UTM tracking parameters to measure web traffic from GMB: What […]
I have a client who had implemented schema incorrectly and received a notice from Google that they needed to fix it “if you would like it featured in Google search results”. Of course they didn’t provide any specifics and Schema.org documentation is often confusing: http://t.co/ltB6NKX0eX‘s real mission was to create a lot of confusing conversations […]
Source: Why California’s Drought Isn’t Going Anywhere I am posting this page as a resource for Pleasanton residents seeking both information on the how the drought is affecting the area and resources for how we can all help the situation. On April 18th, the San Jose Mercury News quoted Daniel Smith, Pleasanton’s Operation Services Director, saying […]
<eom> p.s. if anyone from Hubspot would like to respond that they did not just tell one of my clients that, I’d be happy to discuss. p.p.s. honestly I was surprised that you guys used the word “SEO”. Aren’t we all like “inbound” now? p.p.p.s rebranding tomorrow as “Local Inbound Guide” @rogermedia @HubSpot in fairness […]
A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some pretty poor presentations. While I don’t claim to be God’s gift to Powerpoint, or even Greg Gifford, I am at that […]
For those of you not familiar with Jill, she has been a steady voice of high quality SEO in the industry as far back as I can remember. I certainly have grabbed tip or two from her over the years. Here’s her announcement. Kind of like Michael Jordan going out on top. Thanks for the […]
Shameless traffic driver. I know. Sorry.
A friend who is a former spook told me how he once smuggled an Arab man out of the Middle East. “I dressed him in short pants.” “Why?” I asked. “Because Arab men never wear shorts. People tend to only see what you tell them to see.” Which brings me to the following response I […]
Sorry for the dramatic headline – I am doing some research on how SEO/SEM agencies service SMBs and I am looking to do brief interviews with agencies that handle between 20-100ish SMB clients (or more if you want). If you fit the bill and are interested, please ping me via my contact form or via […]
John Gruber is one of my favorite writers. His blog, Daring Fireball, just turned 10. That deserves a link with some juicy anchor text. If you are looking for magic 8 ball answers, Gruber indeed has balls and knows his way around a dingus. Give it a read.
Our image files are all screwed up. Please stand by… UPDATE: Fixed. Kind of.
Hard to believe it’s been over five years since I started this gig. While on occasion I have tried to share interesting stuff on the blog, this weekend, while depositing the above check, it occurred to me that I had never used this public space to share my appreciation for the people who have […]
Chuck Skoda on Apple Passbook from his post, A Week With iOS6: Passbook is a bit of a strange one. To me, it’s this years Newsstand. Newsstand still sits empty on my last page of apps. There isn’t a single publication I’ve seen that has enticed me to pull the trigger on a subscription, and I […]
Didn’t want to get anything done today anyhow. David Mihm’s latest edition of the Local Search Ranking Factors Survey is now out. As tradition dictates, I will summarize the findings and then send you over to David’s blog for the full Monty: Top 10 Local Search Ranking Factors for 2012: Physical Address in City of Search […]
We interrupt our regularly scheduled programming to support The Oatmeal with targeted anchor text about how some crap site called FunnyJunk is ripping off his content. Reminds me of my buds at Sam Schwartz. And don’t forget to donate to Operation BearLove.
For those of you following the drama from this morning, I thought you might enjoy this. It really is a work of SEO art:
This is a test to see how Google indexes posts from my site v. crap sites like TheSamSchwartz.com which copies posts from my RSS feed and provides no attribution back to my site. I have no idea if the Sam Schwartz Company sucks or not, but based on what they do with my content, I […]
Moderator: Anthony Ha of TechCrunch Angus Davis: CEO of Swipely Derek Webster: CEO of LocalBonus John Valentine: VP Local of LevelUp Webster: There are 50 start-ups trying to make loyalty punchcards obsolete. Valentine: Typical LevelUp merchant does about $1MM in sales, mostly restaurant customers. 60-70% of business comes from repeat customers. Difference between daily deals […]