Category: Uncategorized

The SEO community has been poring through the leak of Yandex’ codebase providing some great analysis. If this is your thing, I highly recommend following Martin McDonald, Mike King, Ryan Jones, and Alex Buraks as they continue to share nuggets of how Yandex search works. I thought I would do my part by focusing on the Local Search factors that have thus far been exposed. UPDATE: Don’t read this crap. https://yandex-explorer.herokuapp.com/search?q=geo&o=all is much more useful. So LSG is pleased to present…

A few days ago, some SEOs started to suspect that Local Packs had disappeared from a lot of Google results: I noticed today a bunch of keywords no longer show local packs and thought it was just me. — Joy Hawkins (@JoyanneHawkins) October 26, 2022 We were curious if this was the case. We have certainly seen a lot of volatility in local search results over the past year. So we checked out our trusty Local-Pack-O-Meter, which tracks 60 million…

With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different ways you can figure out why your traffic dropped and show you how to monitor and mitigate traffic drops in the future. Most of the…

LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet online, but it wouldn’t have been possible without a great team of geeks and nerds who are passionate about this very strange form of marketing called “SEO”.

Except this time the bullshit is not some miracle DTC kitchen gadget or a $250 course on how to rank #1 in Google. The bullshit I want to call attention to just happened at the United States Supreme Court when it reversed Roe v. Wade and set the country on a path to outlawing abortion. We are not here to get into an argument with anyone on the pros and cons of abortion. We are here to play the hand…

Conference recaps! They’re really for the people who went to the conference, aren’t they? Hopefully this will be a good substitute for those who didn’t make it, and will be a good refresher for people who did! I attended BrightonSEO for the first time in person this year, and it was fantastic. Also big shout out to @errioxa on twitter who compiled all the slides into a handy dandy Google sheet. And YellowBlue marketing who put them in a blog post. And Viaduct Generation who put together a…

By Andrew Shotland | CEO/SEO Consultant, Local SEO Guide  View the Slides here   Forecasting model shown in this presentation: https://github.com/LocalSEOGuide/lsg-forecasting Presentation Overview  In this Local U presentation, Local SEO Guide’s CEO, Andrew Shotland, explains the big questions around SEO forecasting. Namely, what SEO revenue forecasting is, what are the typical methods that are implemented by SEOs to predict ROI, and some of the reasons these can be problematic.  Additionally, he describes the challenges associated with forecasting methods and outlines…

This is a bit of a self-serving post, but this is an SEO blog so that’s kind of baked into the cake anyhow. I am not saying your SEO agency, or even your in-house SEO team, shouldn’t jump all over a site when its SEO is disintegrating in your hands. The team should have a process for prioritizing force majeures. I am talking about new projects.

What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the SEO literature on E-A-T focuses on “serious” YMYL categories like Health & Finance, but a perusal through Google’s Search Quality Evaluator Guidelines (yes, I read…

I did not expect to open my inbox this morning to find that LSG has been voted the Top Local SEO Blog of 2020 on BrightLocal but 2020 has been throwing curve balls all year so why should today be any different? I’d like to thank the Academy, my family, and SEOTwitter, but most of all, I’d like to thank the amazing team we have here at LSG. Dan, Tess, Nick, Nik, Amber, Steven, Zoe, Heckler, Sam, Aimee, Wesley, Celia,…