My notes on John Hernandez’ talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of wealth to millenials Corporations desire consumer mindset Advertising and brand management changing Social software explosion (consumer & enterprise) Financial Management client monitors LinkedIn to track when […]

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Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a ‘Conversation’ Between Marketing and Customer Service. I have been thinking a bit about this in anticipation of the social media advisory service I am helping BIA/Kelsey launch. I was speaking with a client yesterday about their social […]

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Ok, I know I am just a measley little SEO blogger, but today on LocalSEOGuide, I’ll be playing the part of Michael Arrington. I knew Smalltown.com, the local start-up, had been up for sale (Truth be told, I was tempted to acquire it myself), and for some reason today I went to the site and […]

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I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]

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I am as tired as anyone else about the political bullshit that is going on in this country and there’s only so much that Justin Bieber, Lady Gaga and So You Think You Can Lose Weight While You Dance, Cook & Remodel Kitchens can do to distract us. I am particularly cranky about all of […]

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Google announced a number of upgrades to its voice search application today.  One of them looks like it could be particularly troublesome to local search directory players.  From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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Ok, here is a poorly formatted liveblogging of this session: Maile Ohye of Google sez: Talking about ecommerce issues where we have a site with 158 products but because of filtering there are 380,000 URLs, so Google doesn’t know what to crawl. Maintain a consistent URL structure Directories and filenames are case sensitive.  http://apple.com/itunes/ & […]

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Branko Rihtman of SEOScientist presented an interesting idea about how to test SEO: He calls the method “Multi-directional” experiments.  Basically here’s how it works: Benchmark where you are (e.g. rankings/traffic for a particular keyword) Test your theory by changing from State A to State B Wait a bit (at least until the changed pages have […]

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