I have seen a lot of “It’s the best time to invest in SEO!” chatter on the socials. The Rt value of that message is definitely >1 in this industry, and it is certainly in my interest to believe it. But is it true or just the usual self-serving rap boast by a profession that […]
Just stumbled on to this new feature in Apple Maps for healthcare providers to add COVID-19 testing locations: Businesses can submit locations by putting the info in Apple’s COVID-19-Locations-1.0 and emailing the sheet to covid-data@apple.com. This FAQ info is available here because the Apple team didn’t bother marking their version up with FAQPage schema :):
If you are a small business owner and were not awake late last night and early this morning endlessly refreshing your browser scouring Twitter for information, your hopefully peaceful night’s sleep may be the last you can enjoy for some time. I was fortunate enough to get a call from a financial advisor (not to […]
Investing in anything at the moment is not an easy decision. Now imagine you have to invest in something as perceptually flaky as SEO. Now imagine you have to convince someone else to invest in SEO. You’d better have your shit together. With that in mind, I’d like to offer you Local SEO Guide’s version […]
Here I am, back on my BS again… So today we are open sourcing the first thing that Bryan and I made together when he came to Local SEO Guide two years ago (he did all the hard work.) It’s an image change detection tool, using Python, to scrape Google searches (particularly branded, local, searches) […]
If you are in the SEO world, you know I really don’t have to say anything more than that. If you have received an unsolicited email from them trying to sell you SEO services and are researching who they are, get ready, because you will likely receive an endless amount of spam from them for […]
Introduction This week, I wanted to talk about imposter syndrome in the SEO world. “Imposters” are people who feel like a fake; people who may be doing their job just fine but feel like, at some point, they’re going to be ‘found out’ as a fraud or as someone who shouldn’t hold their position. I […]
For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE This is not hyperbole. Here are some choice examples. First up, the top of this mobile SEO guide: And here is just one of the myriad of examples of it showing up on industry news sites like Search Engine […]
Ever since I started college, I knew I wanted to work remotely. I hated the idea of having to work in an office; it felt restricting and, well, boring. This became especially clear when I started my first job: a cubicle farm position at a failing software company. I was supposed to be a marketing […]
Hey ecommerce sites – worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines. I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP: