Running Amok at the Google Plex In November I met up with Google Top Contributors from North and South America for Google’s TC Summit. Here’s ⅗ of my face with some really fantastic humans who like to help others with Google’s stuff. A little background: Google’s Top Contributor program is basically a group of hand-picked […]

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(Editor’s note: This post has received some criticism that I “gamed” the outcome by using the unusual case of a two businesses with the same address and phone number. While I agree that the majority of businesses won’t have this issue, there still is a huge swath of them that do. We deal with them every […]

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Woke up this morning to see that Dixon Jones, who runs marketing for Majestic, will be transitioning out of his role and into retirement. Majestic has long proven itself to be a top shelf (maybe even THE top shelf, but more on that later) link index tool and his contributions to the industry have been equally […]

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Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”:   The results are typically […]

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I was having an interesting conversation with an agency client this weekend about why mobile traffic had been flat/down to their retailer clients’ location pages since the end of 2015. My initial response touched on part of the answer: “I suspect they are experiencing a change in traffic to their site as a result of […]

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Pretty crazy. Not much to say other than thank you to all of our fantastic clients and to our fantastic team – Dan, Ashley, Jessica, Amber, Steven, Christa & Jill – who collectively have made the past few years quite an experience. We’re honored to be included with all these amazing businesses. There are a […]

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UPDATE: I AM AN IDIOT. APPARENTLY TWITTER FIXED THE PERIOD PROBLEM LAST YEAR AND I DID NOT GET THE MEMO. THIS IS WHAT HAPPENS WHEN YOU GROW UP WITH UHF. Wherever you see “period”, please substitute threaded conversations with multiple people, bots, nazis, lists, and anything else you want to complain about Growing up, we […]

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One of the more common questions we have received since launching Locadium, our new GMB monitoring service, is how it differs from Yext and similar services that monitor NAP consistency. The answer is pretty simple – Locadium monitors GMB changes and alerts you when it detects a change or a dupe listing that has been […]

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Ben Thompson’s post this week on Microsoft’s Monopoly Hangover touched a nerve. Thompson’s thesis is that companies that are monopolies tend to face considerable problems once the monopoly ends. He boils these problems down to: Nature “The great thing about a monopoly is that a company can do anything, because there is no competition; the bad […]

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We are working with a mattress retailer who would like to show up higher for mattress brand queries like “Tempurpedic mattress”.  So I thought it might be helpful to see what types of pages currently rank for that query. Here are the top ranking URLs. Check out result #4: Here’s a link to the query […]

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Couldn’t resist a little hashtag-jacking… This is one of those posts where I #humblebrag about having been too busy to post much this year. The demand for our services and the complexity of some of our engagements ha…er…must…stop…the…marketingspeak… What I’m really trying to say is two awesome people have joined the Local SEO Guide team […]

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So Rand is “stepping away” from Moz… When I started trying to figure out SEO around 2003, I had no idea what I was doing. As I recall I stumbled onto a few voices that helped me start to make sense of things – some of the more memorable were Andy Beard, Aaron Wall and Rand Fishkin. Each […]

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The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]

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