Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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The Google Business Profile Spam Fighting Guide
Welcome, fellow business owner, to the front lines of the local search battleground: Google Business Profiles. If you're here, chances are you've encountered the shadowy underbelly of local search…
Read the postIs AI-Written Content Worth It For SEO?
A lot of clients have been asking if they will get in trouble with Google if they use AI to create content. The answer depends on what your definition of "bad" content is. Googlers have gone on…
Read the postThe Local Search AI Crocodile Effect Emerges...
LLM's! Welcome to this post on how Google's AI Overviews may be affecting local businesses. You are the greatest link-builder in the world, nay the universe. From now through eternity, whenever…
Read the postHow To Consistently Rank At The Top of Google AI Overviews For A Topic
Update: For all you SEOFOMO readers tuning in, the genesis of this post can be found on this LinkedIN thread with Bernard Huang of Clearscope. How to Optimize for Google's AI Overviews The digital…
Read the postGoogle's March Core Update Winners & Losers in Home Services
Who were the biggest winners of Google's March Core Algorithm update in Home Services? The biggest growing Domains in LSG's SERP Summary Index, our "Google weather report" that tracks 100K Home…
Read the postThe Week of March 10th - The Most Volatile SERPs In a Year
The week of March 10th, 2025 had the most volatile SERPs we have seen in over a year that we have been tracking 100K Home Services keywords in SERP Summary. This lines up with Google's…
Read the postA Tale of Two Click-Through Rates
Today in LocalSEOGuide.com's GSC profile, I noticed one of those new Recommendations notifications telling us that one of our pages had gotten a lot of impressions recently: Certainly nice to see.…
Read the postKicking The Side of The SEO TV Set
Often with technical SEO, there is no black and white answer to a problem. You often have to rely on previous experiences, and mostly intuition. It reminds me of when I was a kid and the TV was on…
Read the postCan ChatGPT Deep Research Do An SEO Audit?
When we read the news about ChatGPT's new Deep Research capability, we wanted to see how deep it would go with an SEO audit. So we gave it the following prompt: I am an SEO consultant working on…
Read the postDo We Really Need Another SEO Weather Report?
Not really, but what if they could do more than just measure the volatility of a few thousand keywords? What if they could look at groups of keywords that define a category like say, Landscaping,…
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