May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask:
If Technical SEO Is Dead, It’s A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech SEO problems itself. But don’t toe-tag technical SEO just yet. At the end of last […]
NAP HUNTER LIVES!
Almost seven years ago today, LSG released its first-ever free tool, NAP Hunter. NAP Hunter was a free Chrome extension that “basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position.”
How To Build a Freelance Management System
Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when you have the right tools. That’s why having the best fitting project management tool is absolutely essential. Effective and successful project management has visibility, increases organization, is easily integrated, is […]
Technical SEO Isn’t Dead, It’s More Like Walking Dead
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it […]
Local News Broadcasters Losing Billions While Google & Facebook Gaining
BIA Advisory Services reached out to me a few weeks ago for some feedback on a study about how the big online news platforms were affecting the businesses of local news broadcasters. In their recently published study commissioned by NAB, “The Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News”, BIA estimates […]
April 2021 Google SERP Features: Advertisers Pulling Back?
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […]
Largest Contentful Paint & Diagnosing Googlebot’s Render Budget
It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […]
Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS.
(Google Search Console + Regex)|(GSC API)?
Hey @methode any chance regex filters coming to the GSC Search Analytics report any time soon? — Andrew Shotland (@localseoguide) August 15, 2015 Well it finally happened. Google Search Console’s Search Performance report now supports regular expressions. So this is great because you can now do cool searches like: