One of the benefits of society freaking out about a particular topic is that it can drive online behavior that affects SEO performance. For example, currently over the past few weeks, we have been experiencing a shortage of baby formula.
Fri, May 20, 2022, 10:00 AM – 10:30 AM PT Local SEO Guide’s CEO, Andrew Shotland, and VP of SEO Strategy, Karl Kleinschmidt, are holding a live event on LinkedIn this Friday to discuss some exciting new LSG research findings that provide opportunities for optimizing how effectively directory listings rank. This live event & research […]
Conference recaps! They’re really for the people who went to the conference, aren’t they? Hopefully this will be a good substitute for those who didn’t make it, and will be a good refresher for people who did! I attended BrightonSEO for the first time in person this year, and it was fantastic. Also big shout out to […]
By Andrew Shotland | CEO/SEO Consultant, Local SEO Guide View the Slides here Forecasting model shown in this presentation: https://github.com/LocalSEOGuide/lsg-forecasting Presentation Overview In this Local U presentation, Local SEO Guide’s CEO, Andrew Shotland, explains the big questions around SEO forecasting. Namely, what SEO revenue forecasting is, what are the typical methods that are implemented […]
Do you want to know what SEO initiatives are worth pursuing? Forecasting the ROI of SEO isn’t always easy but there are good (and bad) paths to knowing if what you are planning to do will deliver the results you are looking for. Local SEO Guide will have an open discussion with industry experts to […]
For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard Huang. They discussed SEO toolification and the best ways for agencies and SEOs to think […]
Author: Rachel Anderson – Director of Web Intelligence | Find her here: Twitter In June 2021, I analyzed the web performance of location pages managed by the top location provider brands. Since that article was published several important events have happened: Google finished rolling out the Page Experience Update SOCI acquired Brandify Uberall acquired Momentfeed […]
What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind, LSG […]
I love this scene from Jurassic Park People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo […]
Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to […]