I just got back from #TechSEOBoost and spent a lot of time engaged in amazing conversations about data analysis, math and very importantly sharing data. So, after thinking about it, I decided I’m going to open source the data we used for the 2017 Local SEO Ranking Factors. This data is pretty interesting, and honestly […]
See Betteridge’s Law of Headlines for the answer. For those looking to procrastinate, feel free to read on. Yesterday’s Google announcement about it’s new “algorithmic updates” review mark-up caused a fair amount of Local SEO Twittering and Slacking. Today, we’re introducing an algorithmic update to review snippets to ease implementation:– Clear set of schema types […]
Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” […]
Hey friends! I’m way over-invested in rare beer and underinvested in giving back to the SEO community (aren’t we all?). There has been a lot of tweetin’ and discussin’ about forum/comment links lately. Do they have zero value for SEO, or is the devil in the details? Anyway, enough talk. If you can create a […]
Here’s a stupid little GMB Q&A thing I figured out yesterday I thought you all might enjoy. I was asked by mi nuevo amigo, Ruben Coll Molina of PA Digital in Spain, what is the event that triggers the Q&A functionality in a GMB profile? Ruben had found that some of their SMB customers did not have […]
SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the […]
Black Friday and Cyber Monday are closing in. For most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that […]
Justin O’Beirne has published another amazingly detailed analysis of Apple Maps and how it has developed compared to Google Maps. While I shall yield to Justin’s mastery of all things geospatial, I feel like he kind of punted on his analysis of Apple Maps’ business listings data. O’Beirne observes that Apple Maps has few business […]
via GIPHY Google just published an article on how to “Get Started With Dynamic Rendering.” If you are working on a site with a “modern framework” (e.g. Angular, React, or other tech with a lot of JavaScript features), you’ll want to bookmark that post. If reading is not your thing, a few weeks ago […]
In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into “structured data.” The benefit would be that search engines would be more certain that a text string of numbers was in fact a phone number, or at least they would be more […]