Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 21–30 of 1,311, newest first.

Andrew ShotlandBlog

What Can You Do When Google's AI Overviews Make S*@% Up About Your Brand?

Got an email last night from an ecommerce client that Google was showing wrong information in AI Overviews for searches about where a customer could find their international purchase history for…

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Andrew ShotlandBlog

Do Billboards Improve Google Rankings?

While in the Phoenix, AZ area for Thanksgiving, I noticed an insane amount of personal injury attorney billboards on the freeways; So insane my family had a contest where we each picked a law firm…

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Andrew ShotlandBlog

Does Prominence Trump Proximity? Local SEO Observations From The Field

While in the Dog Pound at the Boston University UofM hockey game last night, I noticed the Jeffrey Glassman Law Firm was pretty much owning the in-arena ad inventory: I decided to try a little…

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Andrew ShotlandBlog

The State of Local AI Search Results Near You

When people ask if I am afraid of AI Overviews killing SEO, I usually respond with something like "Local businesses are perhaps the most immune from AI Overviews; Regardless of however the AI…

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Andrew ShotlandBlog

Semrush: The Comcast of SEO

Today Semrush acquired Third Door Media. I'll leave the ethics of a tool provider owning its own media properties to others. I'd like to focus more on what this event says about the SEO industry.…

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Andrew ShotlandBlog

Local Pack Rankings Hate Business Districts

If you tuned into the webinar I just did with Semrush, The Local Blueprint for Top Rankings, you would have seen some data I shared using Semrush's Map Rank Tracker tool to determine the "Rank…

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Andrew ShotlandBlog

Join Me For an Semrush Webinar on Local SEO

Hey fam, I am going to be doing a webinar with Semrush on how to use local pack grid ranks to figure out how your Local SEO strategy. On the webinar, we will be releasing some new data on just how…

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Andrew ShotlandBlog

Semrush Map Rank Tracker: A Solid Local Grid Rankings Tool

One of the most fun parts of doing SEO is getting to play with a wide variety of cool tools that go deep on one particular aspect of SEO. Over the past few years, local grid rankings tools have…

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Andrew ShotlandBlog

An Ode To Google LSAs

I found something poetic about this email that just came in from one of our small business clients: hello Andrew et al, Just to let you know that about a week ago we started running a $50/day…

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Andrew ShotlandBlog

Does UGC SPAM Help or Hurt Your SEO? Sometimes Both.

All sorts of websites allow users to add content. Perhaps the most common are review sites like Yelp or Trip Advisor and blogs that allow comments. A lot of the biggest sites in the world are so…

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