Introduction This week, I wanted to talk about imposter syndrome in the SEO world. “Imposters” are people who feel like a fake; people who may be doing their job just fine but feel like, at some point, they’re going to be ‘found out’ as a fraud or as someone who shouldn’t hold their position. I […]
For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE This is not hyperbole. Here are some choice examples. First up, the top of this mobile SEO guide: And here is just one of the myriad of examples of it showing up on industry news sites like Search Engine […]
Ever since I started college, I knew I wanted to work remotely. I hated the idea of having to work in an office; it felt restricting and, well, boring. This became especially clear when I started my first job: a cubicle farm position at a failing software company. I was supposed to be a marketing […]
Hey ecommerce sites – worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines. I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP:
DAN, WHY ARE YOU DOING THIS TO US?!?!?!?!?!?!?!?!?! Sorry, friend. But it just has to be this way. For those who haven’t been playing along at home, I did a comparison study on using 3rd party tools for search volume data against native Google data. If you haven’t read it, I highly suggest checking it […]
Goddamnit Dan, stop making our lives harder! Sorry, you feel that way, random internet person, but hopefully, this post makes your lives easier! Anyway, this tweet by friend of the show John-Henry Scherck got me thinking Are these tools trustworthy in the B2B Saas space? In the thread above, Russ Jones, who works on Keyword […]
We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but when we presented our recommendations which were primarily focused on high-intent-to-purchase queries, the CEO’s first question was “Why can’t […]
WTF Dan? I can’t even say that title, it’s a mouthful! Sorry, random internet stranger but it sounds smart! Anyways, performance reporting is good for SEO right? Speed is a critical ranking factor, it’s good for users, and we all just want to feel the need for it. But enterprise-class performance reporting dashboards are tough. […]
Funny Kill It With Fire GIF from Funny GIFs Most SEOs I know hate sites with separate mobile URLs. They served their purpose back in the early days of mobile browsers, but over time the maintenance overhead combined with the SEO uncertainty brought on by having two different sets of near duplicate URLs has caused […]
We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search […]