Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. […]

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What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the […]

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When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any […]

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Dan Leibson has been a strong advocate inside LSG and on SEO Twitter for the under-represented in the SEO community. At times his advocacy has been a bit too strong for some leading to several “WTF is up with Dan?” DMs to me. Well you know WTF is up with Dan? He has spent the […]

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