Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 1,251–1,260 of 1,311, newest first.

Andrew ShotlandBlog

Black Monday Shopping & Local Search Engine Optimization

The Friday after Thanksgiving this year my sister-in-law was up early to hit a special 4am sale at Best Buy. When she got back loaded with electronics she jumped on the Internet looking for…

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Andrew ShotlandBlog

See You At The Kelsey Group Local Search Conference

I'll be commiserating with some serious local search junkies at the Kelsey Group's Interactive Local Media 2007 conference next week in Los Angeles. If you'd like to connect there and talk about…

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Andrew ShotlandBlog

How Not To Use Yellow Pages For Online Advertising

It's Turkey week so I won't be too active, but in honor of the holiday I thought I would point you towards this turkey of a marketing move. My friend Tim from ConvertOffline has found an instance…

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Andrew ShotlandBlog

Yelp SEO Analysis: Part Two

Here's Part II from last week's SEO analysis of Yelp. Sorry it took so long. In this week's episode we are going to analyze the following pages on Yelp: 1. Category Landing Page 2. Category Search…

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Andrew ShotlandBlog

Death of the Big Media In-House SEO?

This week I have been approached by a number of potential clients who have been working with in-house SEO groups from large media companies. I had not been aware of that these groups were now…

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Andrew ShotlandBlog

9 Things The Search Industry Can Teach Small Businesses

It's been a bit of a crazy week and my posting is falling behind and today is no exception. I hate leaving my loyal readers hanging so today I am going to point you over to Matt McGee's…

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Andrew ShotlandBlog

No Soup For You Today!

I could use some Soup in New York, NY

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Andrew ShotlandBlog

SEO Press Releases for Local Search

I wasn't going to post anything today but I read a post about optimizing press releases via PRWeb on E:Visibility's blog that I thought would be of interest for my readers. Here's the quick…

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Andrew ShotlandBlog

Yelp SEO Analysis: Part One

A few months ago I noticed that Yelp, one of the media darlings of local search, had hired Rand Fishkin of SEOMoz to update their SEO strategy. As a former Yelp competitor I had spent a fair…

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Andrew ShotlandBlog

"The Yellow Pages Are For Old People"

Check out this forum filled with grumbling yellow pages advertisers. While the sentiment expressed in these conversations represents the opinion of only a handful of people, it seems like whenever…

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