One of the more common questions we have received since launching Locadium, our new GMB monitoring service, is how it differs from Yext and similar services that monitor NAP consistency.

The answer is pretty simple – Locadium monitors GMB changes and alerts you when it detects a change or a dupe listing that has been published.

Yext also has a GMB change alert system that monitors the GMB API and alerts you when the API alerts Yext that there is new information for your page that Google needs you to check and approve to publish. But that’s not all – In the US, Yext monitors your data on over 60 local sites including Facebook, Bing and Yelp. Yext also has a huge number of features related to that data including review management, analytics, rank-tracking, real-time updating and a ton more stuff. It is a truly “integrated solution”.

We decided to build Locadium because we often saw differences between what GMB’s dashboard told us and what we saw published on Google. To our knowledge all of the GMB monitoring services were just checking the API. We wanted to get the full picture. We also didn’t want to have to buy a subscription to additional services just to keep track of our clients’ GMB pages.

Locadium is not a Yext replacement. Many of our clients use Yext and it works well for them. We just wanted something a little different and didn’t want to wait for a bigger company to build it for us. So we built Locadium. And once it was built we liked it so much we thought the Local SEO community would like it too.

If you’d like a demo of Locadium, hit us up at

Share This Story!

About Author

3 Response Comments

  • Joy Hawkins  August 2, 2017 at 4:04 am

    Does it track changes to the secondary categories on Google that are not visible on the listing (unless you look at the page source)?

  • Andrew Shotland  August 3, 2017 at 11:09 am

    Hey Joy, at the moment Locadium just tracks the visible categories. Are you seeing a lot of fluctuation in the secondary categories affecting your clients?

  • Joy Hawkins  September 14, 2017 at 5:53 am

    I’m actually more interested in tracking changes to secondary categories of competitors. I’ve seen lots of cases where a competitor changing their categories shifts the entire order of the local results.