For those that missed the news this morning, I couldn’t be more excited to see @SIMPartners join the @Reputation_Com family! https://t.co/c1pqdtD9uy — Adam Dorfman (@phixed) February 28, 2018 While I did not expect Reputation.com to be the suitor, it is not surprising to see it embrace SIMPartners. Reputation.com has grown from a service that took […]

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(Editor’s note: This post has received some criticism that I “gamed” the outcome by using the unusual case of a two businesses with the same address and phone number. While I agree that the majority of businesses won’t have this issue, there still is a huge swath of them that do. We deal with them every […]

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If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]

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Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]

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This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like […]

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Reviews of businesses on Groupon have been spotted on Google Place Pages since January: Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are […]

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In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for […]

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To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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