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Google

17
Oct
2022
by Will Morriss
No Comment

How To Do Quick & Free Keyword Research

Google , Google Trends , Keyword Research

There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if you have and use paid keyword research tools you can use these as a starting […]

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18
Aug
2022
by Jess Peck
No Comment

Google Helpful Content Update: What You Need To Know

Google

Google Search is running a new major algorithm update next week. This introduces some new ranking factors that will, they hope, improve the quality of the content served in the SERPs. What you need to know: The update is coming out next week. It will take two weeks to complete, in English only. If you […]

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29
Jul
2022
by Will Morriss
No Comment

Google Analytics 4 vs Universal Analytics: Everything you need to know about what’s changing

Google

Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here […]

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23
May
2022
by Andrew Shotland
No Comment

Panic Buying Is The New Backlink

Google

One of the benefits of society freaking out about a particular topic is that it can drive online behavior that affects SEO performance. For example, currently over the past few weeks, we have been experiencing a shortage of baby formula.

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02
Jun
2021
by Dan Leibson
No Comment

Should SEOs Regret Focusing on Featured Snippets?

Content Strategy , Deep SEO Thoughts , E-A-T , Featured , Google

Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]

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01
Jun
2021
by Andrew Shotland
No Comment

May 2021 Google SERP Features: People Keep Also Asking

Google , Local Search

May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask:

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13
May
2021
by Andrew Shotland
No Comment

Technical SEO Isn’t Dead, It’s More Like Walking Dead

Featured , Google , Technical SEO

And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it […]

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04
May
2021
by Andrew Shotland
No Comment

April 2021 Google SERP Features: Advertisers Pulling Back?

Featured , Google

For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […]

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20
Apr
2021
by Nicholas Chimonas
No Comment

Largest Contentful Paint & Diagnosing Googlebot’s Render Budget

Google , Technical SEO

It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […]

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06
Apr
2021
by Andrew Shotland
No Comment

March 2021 Google SERP Feature Changes Signal Recovery?

Featured , Google

This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […]

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