Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]

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Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]

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A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]

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If you have been doing SEO for the past few years, particularly for start-ups, chances are you have had to figure out how deal with SEO for Progressive Web Apps. Progressive Web Apps can be great for users but they are not always the most reliable for SEO. Google has not exactly been consistent in its […]

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Check out the “342 matches” snippet attached to the MadisonApartmentLiving.com result for “madison wi apartments“: That “342 matches” is only visible on the MadisonApartmentLiving home page when javascript is turned on: So not only is Google seeing content in JS, it considers a number + “matches” relevant enough to put it in the SERP snippet. […]

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So Paul Ryan has said he has no interest in running for President regardless of what happens in Cleveland, but Google’s Knowledge Graph seems to have other ideas: To be fair Boehner is still considered “a” Speaker of the House but who is speaker of the house right now? Like I said, don’t trust Google […]

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Hey it’s a free tool (thanks guys!) and certainly better than nothing, but #IHaveADream… THE NAME The name, while arguably more descriptive, cannot escape its history as “Google Webmaster Tools”. Maybe in a few years we will all stop trying to say “Google Search Console” while actually saying “Webmaster Tools”. Maybe. HTML IMPROVEMENTS How about […]

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Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting […]

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@localseoguide I have absolutely no clue — Gary Illyes (@methode) March 11, 2016 Check out the description snippet in this query for Examiner.com, which is a fairly large news site that has been around for years: Perhaps at some point, maybe a decade ago, Examiner.com was owned by The Journal Newspapers. It’s not now. Check […]

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When Google rebranded Webmaster Tools as Google Search Console SEOs were going wild over the new Search Analytics report. However, as the resident skeptic I’m not so quick to worship at the feet of Google’s data.   Rankings Up, Impressions Down It seems pretty intuitive to say as your rankings increase, so too should your site’s […]

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It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which […]

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It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded […]

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If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]

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Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for […]

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Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains […]

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