And speaking of reputation management for small business, I was checking out LSG’s GMB description after Colan Nielsen had posted about them showing up in GMB Knowledge Panels the other day (They’re gone again btw) when I noticed in the “Reviews from the web” section we had a lousy 3/5 rating: Like any business owner, I wanted to see where these reviews came from and what I could do to turn those three stars into five. Imagine my surprise to…
For those that missed the news this morning, I couldn’t be more excited to see @SIMPartners join the @Reputation_Com family! https://t.co/c1pqdtD9uy — Adam Dorfman (@phixed) February 28, 2018 While I did not expect Reputation.com to be the suitor, it is not surprising to see it embrace SIMPartners. Reputation.com has grown from a service that took care of those “caught with a hooker” search results for you to something that is starting to look like a full-service digital marketing solution. Here’s…
Wix has helped millions of small business owners create a stunning online presence and is proud of their sites’ SEO capabilities. So proud, in fact, that Wix has offered $50,000 to anyone who can outrank them in Google for “SEO hero”. In honor of Wix’s SEO Hero contest we have put together a collection of some of the amazing sites you can build with Wix. In my book, these guys are the real SEO heroes. Generic Viagra SEO Hero! With hidden black…
And in other breaking CitySearch news, Darren Waddell of RadiusIntel just sent me this awesome Google Alert he received this morning: It links to this article from 2007. For all of you marketers recommending that your clients use Google Alerts to monitor what people are saying, be sure to include that it works better if you use it in conjunction with a time machine, or better yet…
Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to Dana Ditomaso for sharing. Check out RJ Hidson‘s Twitter stream for some more background on the wedding photos.
My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could hurt your business by dampening the enthusiasm of these mavens. Make it easy for customers. Don’t send them a link to review you on Google…
During Yipit’s presentation on Group Buying Data at ILMEast this morning James Moran mentioned that a deal from DealFind for The Butchers on Yonge Street in Toronto could have been one of the most successful daily deal offers yet. The Canadian company offered 69% off meat orders and sold over 11,000 orders which generated over $600,000 in revenue. That sounded pretty good to me until I stumbled across this thread of angry customers on RedFlagDeals (YPG’s deal site). Some excerpts:…
UPDATE 11/14/12: According to commenter bob, this issue has been settled and was the result of some wayward affiliates of Legacy, not Legacy itself. Another company gets busted by the feds to the tune of $250,000 for using fake reviews to generate business: The Learn and Master Guitar program promoted by Legacy Learning and Smith is sold as a way to learn the guitar at home using DVDs and written materials. According to the FTC’s complaint, Legacy Learning advertised using…
More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption of social by realtors, but the challenge has been that most social media consultants are not very good(!) Evans – 50% of our SMB customers…
A friend just recommended The 4 Hour Body by Timothy Ferris, author of The Four Hour Work Week, as a great holiday gift, so I went over to Amazon to check it out. I must confess that while I was intrigued by the whole Four Hour Work Week concept and ensuing media blitz, I also felt there was something vaguely affiliate marketing spammy about the whole thing. I never read the book so it could be awesome, but the initial…