(Editor’s note: This post has received some criticism that I “gamed” the outcome by using the unusual case of a two businesses with the same address and phone number. While I agree that the majority of businesses won’t have this issue, there still is a huge swath of them that do. We deal with them every […]
NAP consistency is something that is often researched, however generally it’s at a small scale and often the results are anecdotal. We wanted see what citation cleanup looked like at scale, and measure the results as best we could, so we partnered with Yext for one of a kind study on what happens when you enforce […]
I often get questions, and pitches, related to our “citation stack” so I figured it made sense to explain the thought process in a post. Our stack consists of 3 things: Yext Moz Local Manual citation audit/cleanup/building The reason for this is pretty simple. Yext & Moz Local are both pretty affordable tools for making […]
Recently Darren Shaw and the Whitespark team put out this resource on the best citation sources by category. While the resource is great, I think it falls into some common traps. I don’t want to get to deep into their methodology on how they selected citation sources, other then to say the list is likely sites that […]
A dentist called me a few minutes ago with a request to help get rid of a Google My Business page that had been automatically created by Google. The page was for his nephew who had considered joining the practice but never did. Somehow Google got hold of his data and created the page. It […]
Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this […]
Hey local SEO geniuses! We just released a free Google Chrome extension to help you speed through citation research. It’s called N.A.P. Hunter Lite. It basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position. Check it out here and let me […]