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Entries Tagged as 'Yellow Pages'

Mobile Local Search on the Rise – YPA

July 29th, 2010 · 4 Comments

Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users [...]

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Tags: Local Search · Mobile Search · Uncategorized · Yellow Pages · Yelp

Google Takes More Real Estate For Business Name Search

July 21st, 2010 · 16 Comments

With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for [...]

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Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Yellow Pages

Dead Fingers Walking?

July 14th, 2010 · 50 Comments

To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that [...]

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Tags: Google · Local Search · Yellow Pages

It’s MayDay for Yellow Pages Sites

May 27th, 2010 · 24 Comments

image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an [...]

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Tags: Google · Local Search · Online Reviews · Twitter · Yellow Pages · Yelp

The Best Local Search Directories For Vertical SEO

May 24th, 2010 · 10 Comments

Last year I published the first IYP SEO Rankings Report which looked at which yellow pages/general local search sites ranked the best in Google for popular queries in the top U.S. markets.  That post has spawned a few other SEOs to try a similar approach for specific verticals.  Here are a few worth checking out: [...]

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Tags: Local Search · Yellow Pages