Entries Tagged as 'Yellow Pages'

Yellow Pages v. Social Media Marketing: A Rebuttal To The Lazy, Lying Mainstream Media

July 28th, 2009 · 43 Comments

From the Couldn’t Resist Department: Tara Nelson of the Examiner.com, “the insider source for everything local”, wrote an article today called “Yellow Pages v. Social Media Marketing” on the subject of shifting your budget from print yellow pages advertising to social media marketing.  Now readers of this blog know I am all about positivity and [...]

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Tags: Social Media Optimization · Yellow Pages

Where The Hell Is Yellow Pages Connect?

April 28th, 2009 · 17 Comments

So Facebook and Twitter are getting all of the attention for providing APIs that let developers recreate their services on their own sites.  This strategy has in part led to Twitter’s growth explosion.  So giving away your data seems to work – and neither of these sites has a killer revenue model. So why wouldn’t [...]

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Tags: Local Data · Local Search · Localeze · Yellow Pages

MySpace Yellow Pages: 40% of U.S. Moms Can’t Be Wrong?

March 16th, 2009 · 2 Comments

Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference.  There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local.  Berman gave an example of how a roofer got a $30K deal via a $100 self-serve [...]

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Tags: BIA/Kelsey · Superpages · Yellow Pages

Is That Yellow Pages Directory In Your Drawer an Authentic Leader or an Arrogant Dullard?

March 10th, 2009 · 8 Comments

Just got a survey call that was likely paid for by AT&T.  They were mostly asking questions about print directory usage with a couple of bones paid to online.  It seemed like the point of this survey was not so much about print directory usage, but more about people’s emotional attachment to their book.  We [...]

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Tags: Yellow Pages

Servicemagic Acquires Market Hardware

January 29th, 2009 · 9 Comments

Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search.  After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list [...]

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Tags: ServiceMagic · Small Business Marketing · Yellow Pages

Merchant Circle “Burger Kings” The Yellow Pages

January 16th, 2009 · 5 Comments

Just got a press release from Merchant Circle that they are launching a promotion where they will buy your next yellow pages ad if you are not satisfied with the MC experience (I haven’t read the fine print yet).  They are not so subtly tapping into the negative pr that exists out there in the [...]

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Tags: Merchant Circle · Yellow Pages

The Yellow Pages Association Launches A New Local Search Blog

January 8th, 2009 · No Comments

http://insideyp.org/ It’s nice to see the industry get on the blogging bandwagon.  I’ll keep an eye on this space for you and let you know when they come out with some good stuff, which will hopefully be often. Welcome to the wacky world of local search blogging YPA.

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Tags: Yellow Pages

Why Yellowpages.com Paid $3.85MM for YP.com

December 30th, 2008 · 15 Comments

According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month.  Here’s the SEC filing. So what does this mean for you?  My guess is there was not a lot to the YP.com domain other than its ability to rank for different searches around the term “yellow [...]

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Tags: Local Search · SEO M&A · Yellow Pages · Yellowpages.com

Yellowpages.com iPhone App Review

September 22nd, 2008 · 2 Comments

I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough [...]

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Tags: Google Maps · iPhone Local · Local Search · Mobile Search · Yellow Pages · Yellowpages.com · Yelp

Dex Widgets: Yellow Pages Search On Your Blog

September 18th, 2008 · 5 Comments

Just saw via Greg that DexKnows just launched some widgets so you can put a yellow pages search box on your blog, MySpace page, etc. Here’s what it looks like to a user:

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Tags: DexKnows · Yellow Pages