On my 10 Things I Learned About Local SEO in 2014 post on SearchEngineLand, I forgot to include #11: Social Sharing Stats Are Worthless. I use to obsess about social share numbers on each of my SEL posts. It drove me slightly crazy to see that Greg Gifford’s and Chris Silver Smith’s posts would always […]
This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said “If you don’t have something nice to say about someone, don’t say anything.” But let’s face it, Social Media Managers may just be to SEOs what New Jersey is to New York. I keed. I keed. “DOVE […]
For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. […]
Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. […]
More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption […]
We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two […]
Stop sending me irrelevant press releases (I know you won’t but I had to ask). They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey. If you are doing innovative things in this area and want me […]
BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.
Just got an invite to Opus Research’s Conversational Commerce Conference aka C3 on Feb 2-3 in San Francisco. Opus is Dan Miller’s and Greg Sterling’s brainchild. I’ll be blogging the event. Here’s the conference summary: Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new […]
According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social […]
This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients. I will be working with them as the Practice Director to help clients chart the social media waters (Have no fear LocalSEOGuide […]
Cari McGee pens a New Yorker-worthy piece on how Facebook can create incredible social-local experiences as seen through the lens of a woman who was downsizing and needed help moving: But another friend of hers, (we’ll call her Mary), said, “No, you won’t. I’ll get others to help. No biggie.” And Mary rallied the troops. […]
While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea. […]
Just saw this release that Chris Winfield, Dave Snyder, Brent Csutoras, Jordan Kasteler, Loren Baker, Tony Wang and Danielle Winfield along with their colleagues at their various companies have joined forces to form Blueglass, a full service Internet Marketing agency. This may not mean much to my readers in the local search world, but each […]
Business.com just released the results of a study on social media usage by business professionals. The big data points that stuck out for me: The average company in this study was planning, developing or running seven(!!!!) different social media initiatives Facebook is the social media platform of choice for the majority of respondents, but I […]
From the Couldn’t Resist Department: Tara Nelson of the Examiner.com, “the insider source for everything local”, wrote an article today called “Yellow Pages v. Social Media Marketing” on the subject of shifting your budget from print yellow pages advertising to social media marketing. Now readers of this blog know I am all about positivity and […]
Just saw this on the front door of a kid’s clothing store in Rye, NY. The number of online “friends” your business has may be a good indication of its health. The storefronts next to Sasha’s were empty. Must have been using Yahoo 360.
Recently we hired a great bay area child photographer to do some shots of our children. While I loved the photos, I was even more impressed with the follow up email I just received from the photographer. Check out this excerpt: I was wondering if you would be able to write some reviews for me […]
Back in January I posted about how small businesses could use Meetup to market themselves. Today I got a reminder in my email via my East Bay SEO Meetup about how creative marketers are using Meetup to get the word out about their businesses. Check this out:
It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef
Just discovered Twellow, a new kind of online yellow pages that uses Twitter profiles to populate business listings. I haven’t spent much time poring through it but it sparked some initial thoughts: This is an interesting strategy to aggregate business listings, particularly of those small businesses that would not show up in a standard yellow […]
My good friend Chris Bennett over at 97th floor just launched a public beta of his cool new web analytics tool, BLVD Status. Here’s his blog post about it. I have checked it out a little and it’s got some pretty interesting reporting, particularly for those interested in social media performance. It’s sort of like […]
I am heading up to Seattle this afternoon for SMX Advanced. One of the main reasons I am going is because a lot of the SEO/SEM social network is converging there. When I started this blog, these guys were the ones who helped me get it off the ground by welcoming me into the 24/7/365 […]
No sooner do I join the Twitter revolution then Sebastien P. comes out with this.
Twitter’s value just went up ever so slighty – I just installed their widget on the right-hand column. After much encouragement by Brian Wallace I have decided to try and make Twitter a regular part of my routine. I have been trying to think about how Twitter could be of use to local businesses and […]
Tim Nash has a great post on social media image optimization. He has figured out the image sizes that produce the best results on social media sites. This makes a huge amount of sense. If you are trying to maximize your posts’ power you could do worse than follow Tim’s lead.
I just discovered a new social media blog, Social Media Influence. You would think I would have known about it because it was started by my friend, Matthew Yeomans of Custom Communication. Maybe Matthew needs to work on his social media marketing skills. 🙂 The blog is full of interesting stuff. This post about the […]
I was having a conversation today about the importance of social media marketing with a guy who has a very big social network. He’s all over Twitter, Facebook, Digg, StumbleUpon, etc. And it occurred to me that the size of your online/wireless social network and the influence you hold over it is and will continue […]
Under the “Why Didn’t I Think of That Category” check this out: These guys deserve a link for this one. Check out their social media marketing blog.
Dan Goodman of Loladex, a recently launched local search service on Facebook, tells me that the company has launched an update today improving the UI and adding a bunch of local search filters (category, distance, etc.). The service is focused on the Washington, DC area for now but clearly has national intentions. The new UI […]