For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. During the agonizingly long hiatus, Dittmer’s has run a pretty awesome Facebook page to keep fans updated on when the new Los Altos location will reopen.

If you want to see how an expert social communications program is done, browse through their updates. All along the way they have been posting photos of the construction and asking fans to chime in. On July 5th, they unveiled the new smoker and asked for suggestions on what they should smoke first. 180 comments later, looks like they picked a winner:

I know, I know. You’re saying to yourself “But Dittmer’s is a legend. Customers loved them. Of course they have a loyal, active following on Facebook.” To which I say, “Exactly”.

Is your service as smoking as Dittmer’s?

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2 Response Comments

  • Travis Van Slooten  July 25, 2012 at 7:53 am


    Wow…what a fantastic example of how to do social media “right.” And when you look at their fan page, it looks so simple. I’m sure any business looking at that would say, “That’s easy. I could do that.” The question is, why don’t they?

    Travis Van Slooten

  • Andrew Shotland  July 25, 2012 at 6:06 pm

    It’s clear Dittmer’s has a bond with their customers. That’s what makes it easy.