48% of Small Businesses Have a Facebook Page – #ILM10
According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year.
As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social media is going to be the big small biz story of 2011. And while Facebook is clearly dominating the SMB social media pie, I fully expect Twitter to come out with its own SMB product some time next year. The fact that 19% are already using that crazy 140 character contraption shows they have a lot of room for growth.
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