This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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  Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out […]

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From the get-go, Yelp has always been a spammer’s paradise.  Within a day or two of Yelp launching member profile photos, Jeremy Stoppleman emailed me asking me to stop spamming Yelp simply because I used another member’s photo for my own to test out the functionality. I take great pride in having beem Yelp Spammer […]

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We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two […]

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Just checked out the new Google Places Iphone App – “now with Hotpot!”.  It’s a nice enough local reviews service The UI is simple and looks good. Besides being able to review a business, which is nothing new these days, perhaps the biggest thing the app has going for it is the aggregation of all […]

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I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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As some of you may already know this morning I was under the influence of Nitrous Oxide in a dentist chair. Before I headed off to oblivion I got into a discussion about local Web marketing with my dentist and his assistant.  His assistant relayed the following story about a doctor she knows in San […]

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

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This just in;  Yelp has removed the internal nofollow tags from their site.  If you had read my posts, Yelp SEO Analysis Part I and Yelp SEO Analysis Part II, you might recall that internal nofollows were a big part of their SEO strategy, most likely encouraged by SEOMoz, their SEO consultants, who were big […]

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When I started at InsiderPages, Yelp didn’t exist, but there was this service called AngiesList that we were obsessed with. AngiesList was a pioneer in figuring out how to get contractor reviews and ratings out of people. Back in the day, InsiderPages made a splash by giving out $5 Starbucks cards for five business reviews.  […]

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I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough […]

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Miriam Ellis just put together a fantastic post on all of the sites that Google Maps is using as sources for review information for the hospitality industry. Here’s the list: 10best.com Aol.com ChefMoz.org Citysearch.com Dine.com DiningGuide.com Dinnerbroker.com Frommers.com Gayot.com Giatamedia.com Greenopia.com Insiderpages.com Menupages.com Mytravelguide.com Priceline.com RestaurantRow.com Travelocity.com Travelpost.com Tripadvisor.com Virtualtourist.com Yahoo.com Yelp.com Zagat.com I recommend […]

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