Category: Superpages

If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google took care of all Local family business: YellowPages.com Superpages FourSquare DexKnows CitySearch InsiderPages  Merchant Circle Manta Barry Schwartz noted a Google Webmaster Forums thread on…

Keith Brown, Search Analyst for Supermedia (aka Superpages’ parent co) just stopped by and left the following comment on my post about Superpages SEO and its use of nofollow tags on links to advertiser websites: I just wanted to stop by and give you a quick update on things here at Superpages.com regarding seo love. As of last week, we will no longer be using nofollow tags when linking to an advertiser’s website from their business profile. To follow up on what…

This cheeky post – SuperPages New Profile Pages Not Doing Advertisers Any SEO Favors – caught the attention of James Johnson, Group Manager of Skunk Works (great title btw) over at Supermedia. James took my concerns back to his company and it looks like they are going to remove the nofollow tags only for links that they have reviewed, which is as it should be. He left the following comment on the post this morning: Hey there. Ok, we have…

Mr. Greg Sterling has informed us that SuperPages has updated the design of their advertiser profile pages with “enhanced content and a cleaner look”. Unfortunately for their advertisers’ SEO efforts they still haven’t taken the NoFollow tags off the links to advertisers’ websites.

Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers.  From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on their Web sites, company vehicles, business cards, uniforms and more. From Sebastien Provencher:

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword targets.  Many IYPs even use their Google rankings as part of their sales pitch.  When I got an email from one asking me to advertise…

Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference.  There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local.  Berman gave an example of how a roofer got a $30K deal via a $100 self-serve ad, but I didn’t get the sense that MySpace was truly focusing on local.

Just heard that their current market cap is about $20 million.  Thinking everyone here at the Kelsey ILM Conference could chip in a few bucks and we could buy it.  Ping me if you’re in.

Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…

I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share of any category in any market so by definition we all have to share traffic.”