Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches.

Good quote:

“None of the companies in this room have a dominant share of any category in any market so by definition we all have to share traffic.”