Did Local Directories Get Hit By Google’s Doorway Page Algo?

If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google took care of all Local family business: YellowPages.com Superpages FourSquare DexKnows CitySearch InsiderPages  Merchant Circle Manta Barry Schwartz noted a Google Webmaster Forums thread on…

Google Exposes Your Competition

In general you should know who your competition is in the SERPs, but Google just made it easier (unless I have totally missed this feature for months which is possible). I just noticed a “Pages similar to ” widget at the bottom of the results. Here’s what I got when I queried “localseoguide” It appears that GOOG is using a site’s homepage meta description tag to add the snippet after the link. As you can see from this query for…

IYP SEO Rankings Report 2009

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword targets.  Many IYPs even use their Google rankings as part of their sales pitch.  When I got an email from one asking me to advertise…

The Top IYPs In The US – According to Google

My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s stats.  Nothing too surprising except that Citysearch is #1.  I also think there are a number of sites missing from the list – 50states for example.  But still good info for all you local search obsessed freaks out there.

How Not To Use Yellow Pages For Online Advertising

It’s Turkey week so I won’t be too active, but in honor of the holiday I thought I would point you towards this turkey of a marketing move. My friend Tim from ConvertOffline has found an instance where DexKnows is using Google’s content network to target an ad for a dentist in Henderson, NV.  The problem with this is that the ad is showing up in very untargeted places like a discussion forum about web design.  The likelihood that someone…

Video Optimization: Is Your Dentist Ready for His Close-Up?

If video SEO is in the NY Times you know it’s gone mainstream. Yesterday the Times ran a piece on how a dentist in Pennsylvania has posted a video about root canal on YouTube to explain the procedure to his patients. Since he posted the video, he has signed up 42 patients via his website. Before the video he had only attracted 26 patients via the site.

How To Add a Business To Internet Yellow Pages Listings For Free

It’s Mr. Data! Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help. The sites listed below are some of the most important in the local search world. On most you can update the data they display about your business for free and who doesn’t like a free yellow pages listing?…

Take Back Your Reputation From The Online Yellow Pages: Just Say No to NoFollow!

Here’s part II of what I’ll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on a lot of the Internet Yellow Pages (IYPs) sites. They even link to your website from their page about you (I call it the Business Profile…