In general you should know who your competition is in the SERPs, but Google just made it easier (unless I have totally missed this feature for months which is possible). I just noticed a “Pages similar to ” widget at the bottom of the results. Here’s what I got when I queried “localseoguide”

It appears that GOOG is using a site’s homepage meta description tag to add the snippet after the link. As you can see from this query for “dev basu” I am not using one.

So this might be a good time for you to check your meta description and make sure the first few words are compelling (I’m talking to you Exposelocal – Love SEOlogist’s btw). So far the longest one I have found is 89 characters including brand, snippet and URL. So if you have a long brand or URL, you are going to have a short snippet to work with.

Here are some examples for local search players:






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6 Response Comments

  • Stever  May 28, 2010 at 1:26 pm

    I’m a competitor with Andrew, Dev and Larry? Whatchoo talkin bout Google?

  • Mike Wilton  May 29, 2010 at 10:16 pm

    The one thing I have found is that the accuracy in Google’s results on this don’t always correlate. I ran this for my personal blog and found that it said I was similar to sites completely unlike mine, however they were sites I referenced in posts years ago.

    I’m not sure how the algo determines these results, but I think the findings are hit or miss.

  • Corey  June 1, 2010 at 8:39 am

    I too have seen this feature for the last few months and as Mike mentions, the results are all over the place. I think the information could still be used and as with a lot of Google changes, the results will probably get better with time.

  • Jason  June 1, 2010 at 11:00 am

    My question is, what is Google doing to determine site relevance? Content? Meta info? Visitor history? Or search query competition? Would be nice to optimize to be listed under my competitors.

  • Vikrant  June 4, 2010 at 11:17 pm

    I cant find pages similar to widget, where is it ?

  • Gareth Rees  June 7, 2010 at 7:43 am

    Nice find Andrew. I’d seen it and completely ignored it’s value. Nice work.