How Not To Use Yellow Pages For Online Advertising

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by andrewsho

It’s Turkey week so I won’t be too active, but in honor of the holiday I thought I would point you towards this turkey of a marketing move. My friend Tim from ConvertOffline has found an instance where DexKnows is using Google’s content network to target an ad for a dentist in Henderson, NV.  The problem with this is that the ad is showing up in very untargeted places like a discussion forum about web design.  The likelihood that someone who clicks on this ad will actually be looking to hire a dentist is low.

The lesson as Tim points out is to make sure you ask your Yellow Pages rep where your ads are going to run before you buy the ads.


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