Category: ServiceMagic

The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly when sites like ours and Yelp’s were giving the content away for free. Back then Angie had the last laugh, as InsiderPages got acquired by…

Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search.  After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list of plumbers?