Just got a press release from Merchant Circle that they are launching a promotion where they will buy your next yellow pages ad if you are not satisfied with the MC experience (I haven’t read the fine print yet). They are not so subtly tapping into the negative pr that exists out there in the […]
http://insideyp.org/ It’s nice to see the industry get on the blogging bandwagon. I’ll keep an eye on this space for you and let you know when they come out with some good stuff, which will hopefully be often. Welcome to the wacky world of local search blogging YPA.
According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month. Here’s the SEC filing. So what does this mean for you? My guess is there was not a lot to the YP.com domain other than its ability to rank for different searches around the term “yellow […]
I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week. The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine. And this may almost be enough […]
Just saw via Greg that DexKnows just launched some widgets so you can put a yellow pages search box on your blog, MySpace page, etc. Here’s what it looks like to a user:
SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of […]
Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 […]
I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share […]
Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come. She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking […]
According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive. There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand […]