A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]

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SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of […]

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Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers.  From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on […]

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Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales […]

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Just got off the phone with Robert Silverman of Statepoint Media, a service that distributes advertorial to local newspapers, who claims that while the big dailies are busy falling off a cliff, local newspapers are thriving.  He’s talking about the kind of local papers you pick up in the hotel lobby or in a box […]

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Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities.  Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago.  And they have a lot more media options and there are […]

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TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses.  Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses.  Buzzspot is basically a reseller of […]

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Last week my post How to Find Vicki Iseman’s Bio – The SEO Way got a lot of traffic not only from Google blogsearch but also from Mahalo.com. I had submitted a link to the post on Mahalo’s Vicki Iseman page in the user-submitted links section. Mahalo is a SEO machine and its Vicki Iseman […]

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