I am at BIA Kelsey’s ILM West show today and tomorrow. Be sure to catch my panel: The Pros & Cons of SEO Outsourcing with Will Scott of SearchInfluence and Tim Judd of Elocallisting.com. If you’re around and want to catch up, please hunt me down. I am writing this from the lobby of the […]

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For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: 1. SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world 2. How to build an in-house SEO organization 3. […]

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Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. […]

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I am putting together a conference session for BIA Kelsey’s Interactive Local Media East show in Boston on March 21 and looking for a few in-house SEOs who work at big brands with a local focus (e.g. chain stores) to participate.  If that’s you or you know of someone who fits the bill please ping […]

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Liveblogging Payam Zamani of Reply.com is talking about how service-based businesses are still struggling online. Search Engine and Display marketing are imprecise (intent of consumer and location are not precisely known), complicated (significant expertise and infrastructure required) and expensive (poor targeting = wasted $). Now showing the Reply.com solution of an “Enhanced Click”. We send […]

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Jon is responsible for Local & Mapping at AOL (aol.?) aol. is looking as local as their big opportunity, particularly because it involves content, which is where aol. is putting a lot of investment. Patch is the cornerstone of aol.’s local strategy.  They have created a “scalable” technology platform.  They then hire a journalist and […]

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VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by […]

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Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager […]

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Lost my voice at SES Chicago yesterday.  Thankful I made it out of O’Hare.  Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local […]

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Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales […]

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Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these […]

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