I haven’t had time to do any blogging at #ILMWest but as the show winds down, I thought I’d post some of the slides that BIAKelsey has shared with me. This one shows that Local Search is going to grow by 50% over the next few years:
Kudos btw to BIAKelsey for doing a great job with the conference this year.
3 Response Comments
$9.1B is a nice big number but I would argue the number is low in reality, maybe even 1/2 of what is actually initiated by local search (if) you take into account mobile, iPhone, pc searches that start the product/service search.
Not sure but I think this is just talking about media $ and does not include ecommerce
Andrew, yah, I should recant my comment. If that $9.1B includes “only” the $$ invested to drive traffic via a local search mktg strategy, then the # makes more sense and its still a nice big bucket.