Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth. Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly. Nobody talked about usage in the past because sales […]
Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products. There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these […]
Last week I was on a panel at the Local Search Summit with Sarah Smith of Facebook. I asked her about their platform strategy for small business and she responded that besides advertising they weren’t really focused on SMB Apps. The FB Platform has been a big magnet for developers writing consumer apps, and while […]
National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic. The typical IYP has north of 15MM business listings. Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]
There has been a lot of digital ink spilled over Twitter’s local search implications. Over the past few months several Twitter services have launched with a local angle. I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on […]
From the Couldn’t Resist Department: Tara Nelson of the Examiner.com, “the insider source for everything local”, wrote an article today called “Yellow Pages v. Social Media Marketing” on the subject of shifting your budget from print yellow pages advertising to social media marketing. Now readers of this blog know I am all about positivity and […]
So Facebook and Twitter are getting all of the attention for providing APIs that let developers recreate their services on their own sites. This strategy has in part led to Twitter’s growth explosion. So giving away your data seems to work – and neither of these sites has a killer revenue model. So why wouldn’t […]
Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference. There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local. Berman gave an example of how a roofer got a $30K deal via a $100 self-serve […]
Just got a survey call that was likely paid for by AT&T. They were mostly asking questions about print directory usage with a couple of bones paid to online. It seemed like the point of this survey was not so much about print directory usage, but more about people’s emotional attachment to their book. We […]
Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search. After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list […]