While many of your potential customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory listing (aka “online yellow pages” sites).  Many of these directories not only have substantial brands/marketing budgets to drive traffic, but they also do well in organic search rankings for important local searches.  So even if business owners can’t get their site ranked high for a specific search term, your local business listings and relevant business data (phone number, address, category, service offering, professional services, products and services, etc.) can appear on the local directory site that ranks for that term.  Perhaps even more important is that links to your site and mentions of your business (aka “Local Citations”) can help your site rank well in both “national” organic search as well as in the Google My Business (Google’s local listings) results.

So with this in mind, we thought it would be helpful to provide a list of the best local business directories for your SEO efforts.  While other sites have put together similar lists of online listings, invariably they focus on a grab-bag of sites, many of which are irrelevant.  We wanted to go for only those that are truly important and worth spending time on.

Check these sites to see if your business info is up to date. If not, update your business information asap. If you don’t have a listing on all of these sites, typically businesses can create listings for themselves (check if the site offers free listings) or they may need to work through a local data provider to get listed on them.

We have divided them into two lists:

  1. The Largest Local Business Directories in the US
  2. The Top U.S. Local Citation Sources

The 55 Largest Local Business Directories in the US
These local directory sites, according to Compete.com, have the largest amount of traffic and are listed by size – largest first.  In cases where the site is more than a directory, such as Mapquest, we have tried to estimate what % of their traffic goes to the directory.  Improving your presence on these directories means your business information will be exposed to a wide audience of local searchers.

  1. Google My Business
  2. Facebook
  3. LinkedIn
  4. Yellowpages.com
  5. Yelp
  6. Local.com
  7. WhitePages.com
  8. Manta
  9. SuperPages
  10. CitySearch (Must be added via InfoUSA’s ExpressUpdate.com)
  11. Patch
  12. City-Data (operated by Advameg.com)
  13. MerchantCircle
  14. Yellowbook.com
  15. Yahoo Local
  16. Mapquest
  17. Topix
  18. DexKnows
  19. BBB.org
  20. ServiceMagic
  21. Angieslist
  22. AreaConnect
  23. Foursquare
  24. AmericanTowns
  25. BizJournals
  26. LocalGuides
  27. 411.com
  28. Yellowpages.aol.com
  29. Insider Pages
  30. MagicYellow
  31. Hotfrog.com
  32. LocalStack
  33. Switchboard
  34. Demandforce
  35. MojoPages
  36. Metromix
  37. Yellowbot
  38. ShowMeLocal
  39. LocalPages
  40. Best of the Web Local
  41. Yellowise
  42. GetFave
  43. Tupalo
  44. ZipLocal
  45. EZLocal
  46. CitySquares
  47. USCIty.net
  48. LocalDatabase

Top U.S. Local Directory Citation Sources
GetListed.org and Whitespark.ca recently released some amazing data on the top local citation sources by city and by category.  We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country.  While it’s good to focus on your service area and category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.

  1. Yellowpages.com
  2. Yelp
  3. SuperPages
  4. CitySearch
  5. Yahoo Local
  6. Facebook
  7. DexKnows
  8. Manta
  9. BBB.org
  10. YouTube
  11. City-Data
  12. Yellowbook.com
  13. Angieslist
  14. MerchantCircle
  15. ServiceMagic

While a number of expected brands made the list, Facebook and YouTube are perhaps the two biggest surprises here.  Then again, they are two of the biggest sites in the world and each has local business content, so perhaps it’s no surprise that they would emerge as important citation sources.

Previously published on Yext.com

Andrew Shotland is the proprietor of Local SEO Guide, a SEO consultancy focused on enterprise search engine optimization for local media properties and multi-location businesses. He also has a new blog about Apple Maps.


  • Tony Perez  June 14, 2013 at 5:04 pm


    I would like to introduce my directory to you, I noticed the valuable information you provide about the top directories. We have dedicated individuals who put a lot of effort daily to make yellowhoo a complete success. Please give us a visit and see what we are doing. Our service is free and we really will love to be part of your recommend it. Thanks!!

  • Lukasz Dunikowski  August 14, 2013 at 2:32 am

    There are many more directories you might find very useful. First of all, all kinds o niche directories, that list only products and services from your branch.

    Then you can look for local directories – just make a search for ‘directory ‘ or for example ‘clothing directory’ – if it ranks high, then it will be usable.

    As for general directories, I would recommend of course Yahoo directory, BOTW.org, Directory.com, Yell, Yelp and Business.com

  • Tim  August 24, 2014 at 8:42 am

    Hi Andrew, Good list. Also Try The Business Index human moderated business directory. It offers either a free business listing or a range of premium and lifetime paid advertising options. The interface is really easy and functionality rich. Each member receives a full-sized company webpage listing (not just a link in a list). The basis of ranking is business reviews to reinforce business transparency, trust and build customer confidence.

  • Zaria  March 8, 2015 at 10:08 am

    Thank you for differentiating between a directory and a local citation service. Many of the other articles that I have read do not differentiate between the two, and it has created point of confusion for readers. In future articles, I think that it would be good to also list niche directories. Sites like Yahoo and Google are general directories. Although Google is free, Yahoo is part of the Yext Network, which charges users $300+ per year to list. In using myself as an example, my team created the free business directory http://blackspeaks.com because most minority businesses can not afford to pay $50/month to list when they are just starting off. Niche sites like ours allow businesses to market their services while gaining support from their local community.

  • Andrew  July 24, 2015 at 12:03 pm

    I was wondering if White Pages and everything else under the Yext umbrella is really necessary in order to do good local business SEO? Must you pay a monthly or annual rate with Yext just because they control a very large chunk of listing directories?
    Thank you.

  • Dean  July 27, 2015 at 5:05 pm

    Hey Andrew, Would you take a moment to look at my local directory site I’m building and see if you see the value for SEO guys like yourself? I allow video embeds and images on the site which is helpful and the PR is 1 in about 6 months. I would really like to help out the small business community if possible and build a network of directories to post videos for clients to help them rank better all the way around. Take a look at http://360businessreviews.com if you don’t mind and would love to get your feedback on my idea. Thanks so much!

  • Joseph Dyson  April 27, 2018 at 6:06 am

    Thanks for the post. Saved so many valuable resources. Result can’t happen overnight through SEO but if we do it effectively, it lasts for a longer time at an affordable cost,

  • Dawn Crowder  June 4, 2018 at 12:50 pm

    Be careful with a yellowpages directory listing. We thought we were getting a very low level online listing with them for free and even checked the free box, received an upsell phone call, which we declined, and then received a bill for $600 from them.

  • Tecsolo  September 11, 2018 at 2:19 pm

    Very comprehensive list. I didn’t realize Youtube would be considered a local business directory or have any local SEO benefit. I guess any property owned by Google trumps everything else. Thanks for the post!


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