LOC@L SEO GUIDE

Just caught Greg’s piece on Facebook’s new mobile local search feature: Facebook Gets Into Local Search with Facebook Nearby for iOS & Android. While I don’t expect Facebook Nearby to stay ad-free forever, with the entry of Facebook Nearby and Apple Maps, both ad-free, I’d say 2012 has been the most interesting year in the Local [...]

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For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. [...]

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According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social [...]

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If you have been following the saga of the newly opened Main Street Meat and Fish Market in Pleasanton, Greg Sterling and I were having a discussion last week about the fact that since they are a new business, they are not yet showing up in the local search databases like InfoUSA, Acxiom & Localeze, [...]

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So it’s finally here. Predictions: Facebook Places will (and probably already has) become the Twitter of location check-ins.  Anyone creating an application that relies on check-ins will need to use Facebook Places as its foundation.  And anyone who didn’t know what a check-in was two days ago probably knows what it is now. This is [...]

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