Since Apple Maps launched in 2012, that has been the big question. As with the rest of its business, Apple does not make it easy to figure out the answer. But whether you realize it or not, your business likely benefits from appearing on Apple Maps, or perhaps it doesn’t benefit because you have ignored […]
Just stumbled on to this new feature in Apple Maps for healthcare providers to add COVID-19 testing locations: Businesses can submit locations by putting the info in Apple’s COVID-19-Locations-1.0 and emailing the sheet to covid-data@apple.com. This FAQ info is available here because the Apple team didn’t bother marking their version up with FAQPage schema :):
SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the […]
Justin O’Beirne has published another amazingly detailed analysis of Apple Maps and how it has developed compared to Google Maps. While I shall yield to Justin’s mastery of all things geospatial, I feel like he kind of punted on his analysis of Apple Maps’ business listings data. O’Beirne observes that Apple Maps has few business […]
Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”: The results are typically […]
Voice search is all the rage. To hear it from a marketing or search technologist, the voice search revolution is on us. Lowering barriers to access and radically changing the way we interact with devices. There is only one problem, take it away Dr. Malcolm I hate to break it to everyone, but voice search […]
At this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]
There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively […]
Kind of big news in Apple Maps land. 9to5Mac reports that Apple Maps now has public web pages for some Points of Interest and Landmarks. And if these URLs are public, that means they’re indexed in Google, or at least some of them are: […]
It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, […]