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Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”: The results are typically […]
Voice search is all the rage. To hear it from a marketing or search technologist, the voice search revolution is on us. Lowering barriers to access and radically changing the way we interact with devices. There is only one problem, take it away Dr. Malcolm I hate to break it to everyone, but voice search […]
At this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]
There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively […]
Kind of big news in Apple Maps land. 9to5Mac reports that Apple Maps now has public web pages for some Points of Interest and Landmarks. And if these URLs are public, that means they’re indexed in Google, or at least some of them are: […]
It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, […]
Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners […]
This had been rumored for a long time but Apple finally made it official. More info on Apple Maps Marketing.
I am giving this presentation this morning at SMX East’s Local Search Advantage Workshop on how to get started with optimizing to show up in iOS9’s search results. The presentation touches on Spotlight Search, Siri, Mobile Safari, Apple Maps and the APIs Apple provides to publishers: CoreSpotlight, NUserActivity & Web Markup. Pay particular attention to […]
I spent some time over the past couple of weeks playing around with the iOS 9 beta and dug into Apple Maps and local search on Spotlight. I put up some initial thoughts on some of the Apple Maps for iOS 9 Screenshots on AppleMapsMarketing.com for your perusal. And check out Andrew […]
Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local […]
It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: […]
Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps. Today we received the following email: “Thank you for your recent inquiry […]
Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So […]
Hat tip to Mike Vichich of Wise.ly in Ann Arbor for sending this in. Looks like Apple is indeed dogfooding…
MacRumors reports that iOS8 features the app for nearby retailers showing up on your phone’s lock screen. For example, if you are in a Starbucks, the Starbucks app icon will appear on your lock screen: “It appears that Apple will also suggest apps that are not installed when visiting certain locations. For example, a Twitter […]
A business claims they were called by Apple Maps about their out of whack NAP. First I have heard of such a thing.
According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the […]
Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!
Hint: Not this one…ripped off from Tumblr. I asked a bunch of Local Search geeks which company will Apple Maps buy next?.
Just caught Greg’s piece on Facebook’s new mobile local search feature: Facebook Gets Into Local Search with Facebook Nearby for iOS & Android. While I don’t expect Facebook Nearby to stay ad-free forever, with the entry of Facebook Nearby and Apple Maps, both ad-free, I’d say 2012 has been the most interesting year in the Local […]
Regular readers may have noticed my new Apple Maps blog getting a lot of my blogging attention these days at the expense of this fine collection of pixels. I thought it might be of interest to one or two of you to explain what’s going on. A couple of months ago I realized that I […]
At Local SEO Guide, we strive to write world-class blog posts that deliver the best experience possible to our readers. With the launch of our new Apple Maps Marketing blog this week, we fell short on this commitment as we are too busy writing posts for that blog to contribute more content on this one. […]
Apple Maps suck. Might as well start a new blog about them: Apple Maps Marketing.com
I was surprised at how little time Apple Maps got in the iPhone5 launch event, but then again they had a lot to cover. Below are the features they presented. Thanks to The Verge’s live coverage! (Great artists steal right?): Apple Has Built a Local Search Engine “We’ve built a search engine in to find […]
No big surprise that The Atlantic’s piece on Google Maps – an “exclusive look inside Ground Truth, the secretive program to build the world’s best accurate maps” is coming out the week before the new iOS 6 with Apple Maps are introduced. It has been great theater watching all of the ways Google has been pushing the […]
Looks like you may need to start brushing up on your 3D Local SEO skills: source: TheVerge Seriously, between Apple Passbook and the upcoming Apple Maps, Apple/iOS stands to become a major force in local search (as if it weren’t already). Get ready for an onslaught of bullshit Apple Maps Ranking Factors posts like this […]
