The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]
Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]
It was a pretty big deal to the world of local search when Google removed “Search Tools” from their search engine. It may seem like NBD, but everyone in local search knew that that was the best way to see what a local search looked like in a different location from your own. After that […]
I was reading through the transcript of the excellent discussion of ranking factors by friends of the show Mike Blumenthal and Mary Bowling and figured now would be a good time to post the results of the survey I conducted about the trimodal local search algorithm. The question was pretty basic: When it comes to prominence, […]
At this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]
The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]
Warning: I am not a financial analyst, but I play one on this blog Yext* has updated its S-1 filing to include more detail on its revenue and other aspects of its business in the run-up to its pending IPO. Since we’re all interested, I figured I’d provide some summary info. Some of the key […]
As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]
If you have been paying attention to the countless pieces put out, you know that “near me” searches to find a local business are climbing rapidly. Just check out how Google Trends evaluates the search trend of the term “near me” for their search engine: Not only has “near me” risen as a whole, but specific near me […]