Replace Your Crappy Store Locator Already
If you appreciate that I did not shove a "sign up for my amazing $$$$ program" pop up in your face, please feel free to retweet this fine piece of artisanal html
Read More Should Anyone Even Care If Google Now Powers SIRI Results?
Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”: The results are typically […]
The TriModal Local Ranking Algo in One Screenshot
This is a screenshot for the search term “vegan food.” I have put red boxes around the distance from search aka proximity of each of the three results in the local pack for that search term. These businesses are in the least proximate order. And the reason why is pretty simple, proximity isn’t as important […]
SEO and Voice Search Goes Together Like Sardines and Peanut Butter
Voice search is all the rage. To hear it from a marketing or search technologist, the voice search revolution is on us. Lowering barriers to access and radically changing the way we interact with devices. There is only one problem, take it away Dr. Malcolm I hate to break it to everyone, but voice search […]
Local Mobile Searchers Don’t Need Your Stinking Website…Or Do They?
I was having an interesting conversation with an agency client this weekend about why mobile traffic had been flat/down to their retailer clients’ location pages since the end of 2015. My initial response touched on part of the answer: “I suspect they are experiencing a change in traffic to their site as a result of […]
Local SEO Guide Joins the Inc. 5000!
Pretty crazy. Not much to say other than thank you to all of our fantastic clients and to our fantastic team – Dan, Ashley, Jessica, Amber, Steven, Christa & Jill – who collectively have made the past few years quite an experience. We’re honored to be included with all these amazing businesses. There are a […]
Why Is Our Home Page Traffic Soft?!
That’s what a retailer client asked me a few days ago. It was odd because before last week, their home page traffic was killing it. But a quick look at the home page traffic in Google Search Analytics looked like a text-book case of “softness”: Besides the double-black-diamond slope, what was really troubling about this […]
Facebook is Home Of Authentic, High Quality Content
I mean, just look at this ad I got trying to help me cash in on government solar credits: I’ve been looking into getting a solar hookup for our house for a while, great targeting Facebook! But wait, I did a double take when I saw the ad because: How odd to see a promoted […]
Twitter Is Dying. #Period.
UPDATE: I AM AN IDIOT. APPARENTLY TWITTER FIXED THE PERIOD PROBLEM LAST YEAR AND I DID NOT GET THE MEMO. THIS IS WHAT HAPPENS WHEN YOU GROW UP WITH UHF. Wherever you see “period”, please substitute threaded conversations with multiple people, bots, nazis, lists, and anything else you want to complain about Growing up, we […]
When SEO Invades Your Privacy…Policy URL
via GIPHY I just discovered this morning that an e-commerce client had changed its privacy policy URL (thanks SEORadar!) but had not bothered to redirect their old privacy policy URL to the new one. I guarantee my in-house client had no idea this change was happening (we do have a lot in common). I imagine […]