The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]
When we relaunched LocalSEOGuide.com at the end of June, we decided it was time to start publishing content on a more regular basis. As long-time readers know, I have been a sporadic blogger at best since my early glory days of daily blogging. Now that we have more hands & brains on deck, hopefully we […]
David Mihm has published 2013’s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years: Proper […]
There’s a great discussion on Quora in response to “What is the single best piece of SEO advice?”. I think Matt McGee nails it: Read Quote of Matt McGee’s answer to What is the single best piece of SEO advice? on Quora Happy Labor Day!
Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this […]
Part 4 in the SEO Death series. If you look at your robots.txt file, you usually don’t want to see this: User agent: * Disallow: / Because if you see this, then you usually see this: Do not disallow all. Here endeth the lesson. or perhaps here
David Mihm’s 2nd annual survey of my esteemed colleagues in the local seo world is now up. It’s a fantastic report and probably will do as much for the economy as the Stimulus and perhaps even more than TARP. For those of you with ADD, here’s a summary of the top 20 factors on a […]
I just saw a press release that said something like “There’s more to life than Google – Try Zuula Search”. So I had to check it out because the good lord knows that we need another search engine. And while I can’t say that I’ll be using Zuula for everyday searching I do think it […]
This one probably doesn’t apply to your standard SMB website, but if you run a big local search site, this one’s for you. “Faceted search” is the rubrick for a site that allows users to refine search results by categories (aka “facets”). This kind of interface appears on a lot of sites (Kayak and Kudzu […]
is now live on Mike’s site. He presented this at SMX Local last month and I am bummed I missed it. In my opinion there are few people who understand Google Maps outside of Google as well as Mike. Here are a couple of my favorite slides from the presentation.
Use your keywords in your business name Create a separate page on your website for your video and use a description with your keywords If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result. The […]
Michael Gray: Use it to block the passing of PageRank to pages you don’t want indexed Adam Audette: Don’t use it because who knows how the engines treat them now and how they will treat them in the future? Here are his thoughts in more detail.
That was the subtext of the email a client sent me last Wednesday. He had just launched his beautiful new site and had received a boatload of press attention. Yet the home page of the site was not appearing in Google’s index even though every other page was. We submitted a sitemap to Google and […]
It has been widely reported that Google is now able to crawl through HTML forms like drop down menus. See Matt Cutts post and the Official Google Webmaster blog post for more excruciating detail. While this development is classified as an “experiment” by Google and “Only a small number of particularly useful sites receive this […]
Many SEO practitioners bolt on extra navigation links to improve internal linking to important pages but I just noticed something on this blog that suggests that links inside of content (i.e. in the center part of the page) probably have more power, something which has been noted on other popular SEO blogs. For those of […]
I run a pretty white hat local search engine optimization operation here but I often am tempted by the so-called dark side. If you talk to some black-hatters out there it just seems way too easy to game search engines for short term gains. So once in a while I get the urge to try […]
With SEO sometimes the simplest tactics can have the biggest effect. Here’s some inexpensive SEO you can do today no matter how big or small your site is and probably get some quick results. I call it the “Page 2 Bump”. 1. Look at the keywords that are sending you good to ok traffic. 2. […]
Check it out. G’day! Update: Local SEO New Zealand Local SEO Mexico Local SEO Japan And let’s not forget: Local SEO Luxembourg And my personal triumph: Soup Nazi!
As you may know there have been numerous sightings this week of expanded Google Local results in Google’s Web Search. Previously when Google detected a local search they were displaying 3 Google Local business listings before the organic results, but now they are starting to show ten. So that’s why all those yellow pages CMO’s […]
Like all other years AG (After Google) in 2008 the incoming link to your site will be king, perhaps for the last time if the Google algorithm changes. From my experience optimizing your site’s “onpage” factors and then getting targeted links is still the best way to boost your performance in the search engines. The […]
Here’s a quick one: Per my post on Black Monday sales here’s yet another reminder to use keywords on your site that focus on seasonal events. A few weeks ago I posted about Matt Booth’s 2008 Predictions for the Yellow Pages. Now I am on page one of Google for searches for “2008 Predictions“. Not […]
The Biggest Loser TV Show recently ran a segment that showcased one of their sponsor’s product that looked like a heart rate monitor. I was in the market for a heart rate monitor and was searching around the Web and discovered this Biggest Loser diet story. I did a search on “biggest loser heart rate […]
I recently got an email from a reader asking me for some quick advice on his website which was a local directory of a specific kind of business. I only had a minute but I wanted to give him something that would be helpful. I scanned his site and immediately noticed that the only way […]
A day late but it’s still beautiful to behold the magic of search engine optimization. Check out my latest #1 ranking in Google: search death locations Believe it or not someone just found my blog via this search. Whoever you are don’t do it! Think of rainbows and flowers and little babies in their booties […]
This one’s a little crazy, but it’s guaranteed to get you local search traffic. The good news about many online yellow pages sites is that their formulas for displaying results are a lot easier to figure out than Google’s. My personal favorite is the “distance sort” result. When you search Yellowpages.com for “pizza” in “Pleasanton, […]
I am a big fan of figuring out how to get potential customers cost-effectively via search engines and other kinds of sites with a lot of users. I should be – that’s what I do for a living. But what about my friend Sandy who has a small “brief therapy” business and spent a bunch […]
In April of 2007, Rand Fishkin of SEOMoz.org published the results of a survey of top SEOs regarding what they believed were the top search engine ranking factors. It was pretty interesting stuff, but something happened recently that reminded me that all of these top SEOs totally missed the boat – none of them mentioned […]
Here’s part II of what I’ll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on a […]