Top Local Search Ranking Factors 2013

David Mihm has published 2013’s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years:

• Proper category associations
• A physical address in the city being searched
• Consistent, high-quality citations from sources that are:
• Authoritative
• Trustworthy
• Industry-relevant
• Your NAP information featured clearly on your website
• Your location as a keyword in title tags and headlines
• A smattering of reviews on both Google and third-party sites
• A handful of high-quality inbound links”

David’s commitment to doing this every year is inspiring, as is his generosity with the local search community. Well done, as usual.