LOC@L SEO GUIDE

I am sitting on the floor near a power outlet with Howard Lerman of Yext who just walked me through the self-serve UI for Yext Tags. Howard claims that since the service launched on Jan 1, 2011 they have signed up over 1,000 self-service advertisers for Yext Tags. While we were talking he showed me [...]

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I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in [...]

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Yext.com, has been bugging gently encouraging me to post something about the company and since they just convinced some smart people to give them $25MM I thought it was high time to pontificate on where Yext fits in my unified theory of the local search universe. So the interesting thing about Yext is that they [...]

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Howard Lerman of Yext pinged me today to discuss the launch of Yext Rep, their new reputation management platform for SMBs. I thought it was pretty cool. The service allows businesses to get “a real-time feed that shows the constant flow of reviews, tweets, Facebook wall posts, alerts and other information, allowing business owners to [...]

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SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of [...]

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One of pleasures of running this blog is watching great conversations unfold among its visitors.  Check out this amazing discussion on Yext.  If you are considering using their service it would be well worth a read.

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When I first started blogging someone told me to always do a wrap-up post on Friday so I wouldn’t have to come up with new content for that day.  Since my blog has been somewhat sparsely populated with posts over the past few months I figured I would give it a shot.  Maybe it’ll stick: [...]

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My how time flies when you are spamming improving Google’s results.  Time again for my take on what’s in store for all of you localsearcharati in ’010. And check out how my seo predictions did for 2009. Drum roll please… The Open Source Yellow Pages Will Emerge Business listing data online has traditionally been severely [...]

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RedBeacon, a new lead generating service for local service providers, is the winning start-up at this year’s TechCrunch50 conference.  From the pitch video I watched it seems like RedBeacon is basically ServiceMagic except that service pros don’t have to pay to quote a job – they pay a percent of their quote if they win [...]

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