LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Yext.com'

Yext Launches Store Locator Pages

April 14th, 2014 · 5 Comments

Yext Pages

Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages.  And automatically keeping your onsite location pages in sync [...]

[Read more →]

Tags: Yext.com

Yext Quarterly Social & Local Hot Off The Presses

July 18th, 2013 · 2 Comments

Yext Quarterly Social & Local

Yext has just released the latest Yext Quarterly, a report on Social & Local search trends produced by Greg Sterling and yours truly.  From Yext CEO, Howard Lerman’s intro: “If you had asked me five years ago how maps and local search would evolve, I would have said that the most important entity is the [...]

[Read more →]

Tags: Yext.com

Yext Sync for Facebook: Is Every Product Destined To Become a Feature?

May 2nd, 2013 · 8 Comments

Yext iPhone App

Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates.  While there are plenty of social media management tools that allow you to control content on a Facebook Page,  the two big differences with Yext’s service are [...]

[Read more →]

Tags: Yext.com

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

[Read more →]

Tags: Linkbuilding · Local Data · Local Search · Yext.com

How Much Does Screwed-Up Business Listings Data Cost Us? $10B

March 4th, 2013 · 1 Comment

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

[Read more →]

Tags: Local Data · Yext.com

Yext Tags Cracks Self-Serve SMBs? #ILMEast

March 22nd, 2011 · 6 Comments

UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of [...]

[Read more →]

Tags: Small Business Marketing · Yext.com

My Top Local SEO Posts of 2010

December 30th, 2010 · 5 Comments

I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in [...]

[Read more →]

Tags: Google · Google Place Pages · Google Place Search · Local Search · Online Reviews · Yellow Pages · Yext.com

Yext – Are Half Your Phone Leads Junk?

October 2nd, 2010 · 270 Comments

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the [...]

[Read more →]

Tags: Yext.com

Yext Rep – Real Time SMB Reputation Management

May 25th, 2010 · 1 Comment

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the [...]

[Read more →]

Tags: Reputation Management · Yext.com

Yodle, ReachLocal, Yext – Scams or Just Hard To Please Everybody?

April 21st, 2010 · 29 Comments

SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of [...]

[Read more →]

Tags: Local Advertising · ReachLocal · Yext.com · Yodle