One of the more common questions we have received since launching Locadium, our new GMB monitoring service, is how it differs from Yext and similar services that monitor NAP consistency. The answer is pretty simple – Locadium monitors GMB changes and alerts you when it detects a change or a dupe listing that has been […]

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one billion dollars dr evil

Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]

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Yext Financial Statements S1A

Warning: I am not a financial analyst, but I play one on this blog Yext* has updated its S-1 filing to include more detail on its revenue and other aspects of its business in the run-up to its pending IPO.  Since we’re all interested, I figured I’d provide some summary info. Some of the key […]

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$YXT

As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]

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Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry […]

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Publisher Level Suppression

Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and […]

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Yext Pages

Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages.  And automatically keeping your onsite location pages in sync […]

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Yext Quarterly Social & Local

Yext has just released the latest Yext Quarterly, a report on Social & Local search trends produced by Greg Sterling and yours truly.  From Yext CEO, Howard Lerman’s intro: “If you had asked me five years ago how maps and local search would evolve, I would have said that the most important entity is the […]

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Yext iPhone App

Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates.  While there are plenty of social media management tools that allow you to control content on a Facebook Page,  the two big differences with Yext’s service are […]

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The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors […]

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UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of […]

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I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in […]

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UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the […]

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UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the […]

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SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of […]

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UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the […]

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When I first started blogging someone told me to always do a wrap-up post on Friday so I wouldn’t have to come up with new content for that day.  Since my blog has been somewhat sparsely populated with posts over the past few months I figured I would give it a shot.  Maybe it’ll stick: […]

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My how time flies when you are spamming improving Google’s results.  Time again for my take on what’s in store for all of you localsearcharati in ‘010. And check out how my seo predictions did for 2009. Drum roll please… The Open Source Yellow Pages Will Emerge Business listing data online has traditionally been severely […]

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RedBeacon, a new lead generating service for local service providers, is the winning start-up at this year’s TechCrunch50 conference.  From the pitch video I watched it seems like RedBeacon is basically ServiceMagic except that service pros don’t have to pay to quote a job – they pay a percent of their quote if they win […]

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