Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages. And automatically keeping your onsite location pages in sync with your business listings data on the Powerlistings network is a nice bonus.
Yext asked me to put together a white paper on location landing page optimization which you can get here.
Disclosure: I do consulting for Yext and I think they are doing some cool stuff.
6 Response Comments
That sounds pretty cool.
Let’s say I’m using PowerListings and have a webmaster who earns his keep (!) and has already built a page for each location. How would Yext’s location pages help?
Not 100% sure but I believe you can pump the PL data into your own location pages. I don’t want to suggest that your webmaster is a slacker, but I imagine Yext Pages have a lot more functionality than what your guy has been able to cobble together. Specifically when it comes to custom or auto updating of content across multiple pages, imports of social posting and reviews, etc.
Gotcha. Thanks, Andrew. I’d love to see one of these things in the wild.
I’m sure you will soon.
I guess it’ll be nice for huge companies? The the new pricing structure they rolled out is completely insane. Buy-in went from $250 to $5000 (at the lowest level) with most of the desirable features only available at the 20k level. Even a decent sized agency is going to have a hard time swallowing that bill.
@Sharon – wow that is some jump – surely not their entry level though?
I can’t easily find their prices on the site – do you have a link for them by any chance?