Category: Multi-Location Brand SEO

TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your SEO program. Without knowing individual business goals it’s impossible to be precise but this should help orient you and give you a broad sense of…

Author: Rachel Anderson – Director of Web Intelligence | Find her here: Twitter In June 2021, I analyzed the web performance of location pages managed by the top location provider brands. Since that article was published several important events have happened: Google finished rolling out the Page Experience Update SOCI acquired Brandify Uberall acquired Momentfeed Representatives from several brands reached out and said they were in the midst of improving Core Web Vitals With all these shakeups and assurances, I…

Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend to be some of the most important on the website. As such, we want location pages to have a fast and stable loading experience, which…

SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the year teeth cleaning, not only was his old location back on Apple Maps, but he had also decided to change his business name from Joseph…